ALUMNI SURVEY SUMMARY - JANUARY, 2003
As an addendum to the UT Martin alumni survey conducted for the Tennessee Higher Education Commission in April, 2002, the Office of Alumni Affairs surveyed the same alumni. The group surveyed consisted of UTM graduates during the academic year 1999-2000. While the THEC survey dealt with impressions and experiences regarding academics, student support and other issues while attending UTM, the addendum dealt with opinions regarding communication, involvement, and annual giving now that they are alumni constituents.
Nine questions were posed to each respondent. The questionnaire, and the breakdown of answers selected, is attached. Listed below are summary comments for each question, based on the answers received.
1. How often do you visit the UT Martin website?
Seventy (70) percent of respondents either seldom or never visit the UTM website.
Only six (6) percent visit the website weekly or daily.
2. How would you rate the UT Martin website? Forty-two
(42) percent of respondents rate the website average, while twenty-six
(26) percent rate it above average.
3. How often do you check your email?
Seventy-two (72) percent of respondents say they check
their email every day. Nineteen (19) percent check email at least once a
week.
4. How receptive would you be to regular
emails from UT Martin?
Eighty-five (85) percent of respondents would be receptive to regular emails from
UT Martin.
5. How interested are you in staying connected
to UT Martin through mail and email announcements of various alumni events?
Eighty-seven (87) percent of respondents say they are at least
moderately interested in staying connected this way.
6. How interested are you in staying connected
to UT Martin by actively participating in alumni events either on campus
or in your area?
Sixty-eight
(68) percent of respondents have some level of interest in participating
in alumni events. However, thirty-two (32) percent have no interest at all.
7. How likely are you to support UT Martin
in the future with a financial gift?
Approximately fifty (50) percent of respondents say they are
likely to make a gift. However, only eight(8) percent say they are very
likely or definitely planning to make a financial gift.
8. If you make a financial gift to UT Martin,
how will you likely designate your gift? Approximately fifty (50) percent of respondents show
a preference for giving to the department of their major course of
study. Only seven (7) percent listed athletics as their designation choice.
9. How much do you know about the UT National
Alumni Association?
Only twenty-five (25) percent of respondents had a full
understanding of the UT National Alumni Association, and another twenty-five
(25) percent knew nothing at all about it.
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