MARKETING (MKTG-500)

301 Principles of Marketing (3) Introduction to the complexity of the modern marketing system& why it is essential and how it performs. Identification and examination of business activities involved in the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organization objectives. Prereq: either Econ 201 or 202 and Junior standing.

302 Personal Selling (3) Theories, concepts, and practices essential for successful application of the personal selling function. Attention to sales-force management and sales-presentation techniques. Prereq: Junior standing.

310 Retailing (3) A study of the fundamentals of successful retail strategic management and merchandising. Topics addressed will include a consideration of the current retail environment, retail performance evaluation, store location decisions, merchandise management, store management and operations, store layout, and visual merchandising. Prereq: Mktg 301 and Acct 201.

320 Consumer Behavior (3) An analysis of consumer buying behavior, including attitudes, perception, learning, involvement, personality, culture and subculture, reference group and family influence, and group communication. These are studied in the context of marketing decision-making, particularly decisions about market segmentation, product positioning, advertising and research. Prereq: Mktg 301.

330 Advertising and Promotion Management (3) Study of the theory and practice of advertising and other elements of the promotion mix as they relate to the development of an integrated marketing commun-ication program. Application of advertising theory to current advertisements. Emphasis on marketing strategy development from a managerial perspective. Prereq Mktg 301.

340 Logistics (3) An introduction to logistics management. A study of the decisions involved in the flow and storage of goods, services, and information from supplier to the end user. Topics include purchasing and materials management, transportation decisions, quality, customer satisfaction, and the nature of relationships between firms within the channel of distribution. Prereq: Mktg 301.

350 Service Marketing (3) A study of the extension of the marketing management process beyond the traditional role in the physical products area. Development of an understanding of the creative translation required in the marketing mix for services. Emphasis on the development of marketing strategy and analysis of the distinctive aspects of service marketing, including the role of internal relationships. Prereq: Mktg 301.

360 Marketing Research (3) A study of the role of marketing research as an aid to decision making. Emphasis on problem identification, research design, communication methods, collection of data, analysis, interpretation, and presentation of data applied to the solution of marketing problems. Students are required to prepare written research reports and make oral presentations. Prereq: Mktg 301. Coreq: Mgt 320.

410 International Marketing (3) Emphasis on the problems and decisions facing managers of international marketing across national boundaries, the environment in which international marketing takes place, and ways of integrating and coordinating marketing programs in many diverse markets. Prereq: Mktg 301.

440 Marketing, Business, and Environmental Ethics (3) To develop the ability to recognize ethical issues in business and the interrelationship of business ethics and social responsibility. To present guidelines and a framework which is designed to identify, analyze, clarify, and manage business ethical issues. To separate the factual, conceptual, and ethical issues from assumptions and symptoms. To CRITICALLY assess the different arguments and viewpoints in organizations and consider individual diversity of values. To assist in making a rational business ethical decision and to examine the consequences of these decisions on the individual. Prereq: Mktg 301.

450 Business to Business Marketing (3) Exploration of the environment that businesses operate within when marketing to other businesses or distributional channel members. Includes an emphasis on organizational purchasing behavior and the global nature of the business marketplace. Dynamics of the marketing mix, strategy development, and buyer-seller relationships are studied within this environment. Application of case analysis techniques and group work at an intermediate level. Prereq: Mktg 301.

460 Direct Marketing Management (3) An examination of the concepts, strategies, and applications involved in direct marketing, including direct mail, direct response advertising, telemarketing, catalogs, and infomercials. Measurability, accountability, list and database management, and the integration of direct marketing programs into the promotion mix and the marketing mix are stressed. Prereq: Mktg 301.

465 Marketing Management (3) Application of analytical skills and of strategic perspective in the integration and implementation of marketing strategy in a competitive environment using cases and/or computer simulation, and group competition. Emphasis on marketing concepts, competitive decision making, the development of marketing plans, and group interactions. Prereq: Mktg 301, Mgt 301, Acct 201, and Senior standing.

471-76 Current Topics in Marketing (3) Selected topics in marketing offered on an occasional basis. Prereq: Mktg 301.

480 Internship in Marketing (1-9) Supervised work experience in business establishments, institutions, or other organizations matched to the student's curriculum. Prereq: Approval of the department chair and marketing faculty.

481-482 Independent Study in Marketing (3, 3) Special research projects undertaken individually under the supervision of the faculty. Maximum credit available for independent study courses is six hours. Prereq: Senior standing.

710 Marketing Strategy (3) This course is a seminar in history of marketing thought and current perspectives with managerial application. Topics will include marketing theory and philosophy, marketing planning, market identification and environments, product strategy, price strategy, channels strategy, promotional strategy, and marketing assessment and control.

720 Services Marketing Management (3) A study of the marketing management process designed to identify both commonalities and distinctive aspects of service and product marketing as these affect service marketing strategy development and implementation. Attention is given to the creative balance of all elements of the marketing mix and marketing concepts related to successful marketing of services, including health care and social causes. Extensive readings and case studies are utilized to illustrate appropriate decision making skills and strategies.


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