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Career Choices...

Product Development | Product Management | Business Entrepreneurship | Distribution Management | Sports Marketing | Public Relations | International Marketing | Events Planning | Healthcare Marketing


The Bachelor of Science in Business Administration (BSBA) with a major in Marketing is designed to prepare you for a career with the knowlege and skills needed to become effective and efficient in the field of marketing. You will have an opportunity to develop your knowledge and skills as best suited for yourself through the choice of electives within the major. You will better understand business and marketing areas including: promotion, slaes, consumer behavior, logistics, business-to-business relationships, data analysis, and strategy. Your study will include topics such as: market segmentation, product design, distribution, customer service levels, product differentiation, market niche, customer demographics, product promotion, logistics, retailing, service marketing, sports marketing, strategy, sales and selling, international marketing, and more.

Why Marketing at UT Martin?

Did you know that approximately one-third of the U.S. labor force uses skills directly related to marketing in their jobs? That's why majoring in marketing might be just the thing for you. As a marketing major, you will be introduced to a common body of business knowledge followed by marketing specialty courses that include contemporary subjects like business-to-business marketing, direct marketing, ethics and services marketing. You may also travel abroad for course credit in international marketing to countries like England, Ireland and Hong Kong.


Your learning can happen in several different ways. First is the classroom experience where lecture, team projects, and individual reports are required. You can also have an internship experience within an organization once you reach Junior classification. The third learning option is an independent study wit hthe supervision of a marketing professor to guide you in your analysis of a marketing topic.

Marketing Major Student Outcomes:

Students will demonstrate an understanding of the global aspects of business, the ethical aspects of business, effective critical thinking skills, effective verbal and written communication skills, the business core, and competence in marketing.


2016-2017 Catalog Curriculum Model

Course Requirements for Major Hours
Marketing 105 Introduction to Marketing* 1
Marketing 320 Consumer Behavior 3
Marketing 330 Advertising and Promotion Management 3
Marketing 360 Research Methods 3
Marketing 465 Marketing Management 3
Marketing 302 Personal Selling OR
Marketing 340 Logistics Supply Chain Management OR
Marketing 450 Business to Business Marketing
Upper-division Marketing Electives. 9
Upper-division Business Electives 5
Total Hours 30


*Students cannot take Marketing 105 for credit after having had Marketing 301. Students who have completed Marketing 301 may substitute 1 credit hour of upper-division business elective for Marketing 105.



Kevin Hammond
Bob Barnwell
Melanie Bruce


Student Organizations

Four Year Sample Plan of Study

Freshman Fall

English 111 3

Math 140 3

Marketing 105 1

Political Science 220 or 230 3

Humanities Elective 3

Free Electives 2

Semester Total 15

Sophomore Fall

Accounting 201 3

Economics 202 3

Communications 230 3

Lab Science Elective 4

Free Electives 2

Semester Total 15

Junior Fall

Management 300 3

Marketing 301 3

Business Law 301 3

Finance 301 3

Info Systems 310 or Comm 322 or
Comm 323 or Acct 461 3

Semester Total 15

Senior Fall

Marketing 465 3

Marketing 330 3

Info Systems 351 3

Upper Division MKT Electives 3

Free Electives 3

Semester Total 15

Freshman Spring

English 112 3

Economics 201 3

Math 210 3

Humanities Elective 3

Fine Arts Elective 3

Semester Total 15

Sophomore Spring

Accounting 202 3

Marketing 205 3

Humanities Elective 3

Lab Science Elective 4

Free Electives 2

Semester Total 15

Junior Spring

Marketing 320 3

Marketing 360 3

Marketing 302 or 340 or 450 3

Upper Division MKT Electives 3

Management 310 3

Semester Total 15

Senior Spring

Upper Division MKT Electives 3

Upper Division Bus Electives 5

BADM 490 1

Management 490 3

Free Electives 3

Semester Total 15






  1. Required courses in English will be determined by placement scores upon entrance to UTM.
  2. Required courses in Math will be determined by ACT and math placement scores.
  3. This four-year plan is for example purposes only; individual course plans and schedules should be developed with the advisor.
  4. You may elect to add a minor or a second major to your degree. Consult with your advisor to determine the approximate number of additional hours required for the addition.