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P.R. Graduates are Spokespersons, Advisors to Organizations, Industry
Communications majors who study Public Relations at UT Martin prepare themselves for many possible careers. Graduates represent their clients by working closely with the various media and other publics. They also frequently act as official spokespersons for businesses and many other kinds of organizations. P.R. practitioners typically advise top management and consult with their clients on how any proposed ideas, campaigns or company actions may be perceived by their publics. This means that P.R. people must be all-around media generalists, good public speakers, "people persons" and knowledgeable about business and marketing practices. |
| The Public Relations Sequence Curriculum |
Lower Division Requirements:
Comm. 100, Survey of Mass Media
Comm. 200, News Writing
Comm. 220, Voice and Diction
Comm. 250, Introduction to Broadcasting
*Students may substitute three Departmental practica for internship. Practicum credit is earned through work on The Pacer , UT Martin's campus newspaper, WUTM-FM, or WLJT-TV.
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Upper Division Requirements:
Comm. 326, Principles of Public Relations
Comm. 327, Public Relations Techniques
Comm. 328, Public Relations Research
Comm. 329, Public Relations Strategies
Comm. 475, Internship in Communications*
Comm. 491, Communication Law and Ethics
Comm. 492, Senior Semiar |
| Communications Electives: Students take a total of six upper division hours (two courses) from among 300- or 400- level Communications courses. Students and their faculty advisers choose these courses together, depending on desired career goals. The most common courses for P.R. students are Principles of Advertising and Desktop Publishing. |
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