Fashion Promotion

Learn about fashion marketing techniques used to promote fashion.

 

Through this course you will be able to:

  • understand the basic fashion marketing strategies used in the industry for TV, radio, newspaper, magazine, online and outdoor advertising,
  • apply planning and promotion strategies to real life situations, and
  • understand and practice strategies of event planning including fashion show production.

A sampling of assignments for this course include:

  • Specialty Retail Store Creation and Advertising Group Project
  • Advertisement Analysis
  • Producing professional Flyers
  • Examine Case Studies for promotion in retail stores

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