Department of Family and Consumer Sciences
University of Tennessee at Martin
340 Gooch Hall
Martin, TN 38238
Phone 731.881.7100
Interim Chair: Dr. Joey E. Mehlhorn
mehlhorn@utm.edu
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Family & Consumer Sciences
– Fashion Merchandising Careers
Fashion Buyer - is responsible for selecting and purchasing fashion and accessories for retail stores. Fashion buyers must have knowledge of fashion history and trends, good analytical and planning skills and a love for fashion. Fashion Wholesale Sales Representative - is responsible for selling the garments or accessories of a fashion manufacturer to buyers from retail stores. This takes place mainly in fashion markets with follow-up through electronic interaction and potential store visits. A sales representative must be highly knowledgeable about the products they represent.
Fashion Designer - examines trends in the kinds of clothing people are wearing, create designs based on their ideas, choose colors and fabrics, and supervise the production of their designs. Fashion designers may have a specialty, such as clothing design, footwear design, or accessory design. A successful fashion designer must be good at predicting the future. Since it takes between eighteen and twenty-four months for an article of clothing to go from rough sketch to final production, the designer must understand buying trends as they are developing. Therefore, research on fashion trends is an important first step in the design process. . Fashion designers must have a strong background in textiles and fashion trends, and a keen eye for color and proportion.
Textile & Fashion Marketer - works by using current trends in fashion to analyze, develop, and implement sales strategies. A fashion marketer investigates the relationship between fashion design and marketing including the development, promotion, advertising, and retailing aspects of the fashion industry. Successful fashion marketers understand that recognizing consumer trends, strong branding, and a desirable product image are all essential elements to building an effective and meaningful campaign. |


















Retail Manager
Fashion Editor