Master of Arts in Strategic Communication

Dr. Tracy Rutledge

Graduate Program Coordinator and

Assistant Professor

305 Gooch Hall

Martin, TN 38238


(731) 881-7554


Master of Arts in Strategic Communication

The Department of Communications is launching a new Master of Arts in Strategic Communication (MASC) beginning Fall 2015 (pending final approval by the Tennessee Higher Education Commission). The MASC is a professionally oriented, executive-style degree program that will prepare you to plan, create, and manage communication to achieve organizational goals.


The MASC is unique because of the integrated curriculum. Strategic communication is a very broad area that pulls together communications disciplines that are typically separated in many academic programs. The integrated curriculum reflects a strong demand in the workplace for professionals who understand how to plan and manage many types of communication initiatives.


The coursework is designed to allow working professionals the flexibility to accommodate busy schedules through online assignments, as well as develop networking relationships with faculty mentors and peers through on-campus weekends. The program was developed based on industry research conducted by the Commission on Public Relations Education and the educational standards of the Association for Education in Journalism and Mass Communication..


The MASC is open to and appropriate for students from a variety of backgrounds. This degree program is appropriate for anyone with a bachelor’s degree in – but not limited to – public relations, communications, mass communication, communication studies, organizational communication, business communication, marketing, advertising, business administration, agriculture business, agriculture communication, and political science.


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