Marketing Courses

301 Principles of Marketing (3) Introduction to the complexity of the modern marketing system - why it is essential and how it performs. Identification and examination of business activities involved in the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organization objectives. Prereq: either Econ 201 or 202 and Junior standing.

710 Marketing Strategy (3) This course is a seminar in history of marketing thought and current perspectives with managerial application. Topics will include marketing theory and philosophy, marketing planning, market identification and environments, product strategy, price strategy, channels strategy, promotional strategy, and marketing assessment and control.

720 Services Marketing Management (3) A study of the marketing management process designed to identify both commonalities and distinctive aspects of service and product marketing as these affect service marketing strategy development and implementation. Attention is given to the creative balance of all elements of the marketing mix and marketing concepts related to successful marketing of services, including health care and social causes. Extensive readings and case studies are utilized to illustrate appropriate decision making skills and strategies.

730 Channel Strategy and Management (3) A study of alternative marketing channel strategies available to manufacturers. Emphasis on the relationships between channel members, from supplier to end user. Studies will include an investigation of the impact of customer analysis, competitor analysis, and marketing mix components on decisions related to channel development and management, channel strategy, and organizational marketing.