Vice Chancellor for Communications and Marketing Public Forum
Faculty, staff and students are invited to attend the public forum for the Vice Chancellor for Communications and Marketing candidate. Attendees will have the opportunity to learn more about the candidate, ask questions and provide feedback.
Public Forum Details
TUESDAY, NOVEMBER 17 | 3–4 P.M.
Watkins Auditorium, Boling University Center
A recording of the public forum will be made available following the campus visit. A feedback survey will also be available for faculty, staff and students to share their input.
Meet Justin Roberts
Justin Roberts is a higher education marketing and communications executive with more than 20 years of experience advancing institutional reputation, supporting strategic priorities and leading high-performing teams. Most recently, Roberts served as vice chancellor and chief marketing officer at the University of Missouri–St. Louis, where he led University Marketing and Communications for more than six years through progressively senior leadership roles. As a member of the Chancellor's Cabinet, he oversaw integrated marketing, brand strategy, public relations, creative services, web and digital communications, and executive communications, managing a $4.1 million direct operating budget.
Throughout his career, Roberts has partnered closely with enrollment management, advancement, academic affairs and university leadership to support enrollment growth, fundraising, new academic program launches and institutional reputation. His approach combines strategic storytelling, data-informed decision-making and emerging technologies with a commitment to collaboration and developing high-performing teams.
Before joining UMSL in 2016, Roberts spent five years in strategic communications for the University of Missouri System, supporting the system president and leadership across its four universities. He began his career at the University of Missouri–Columbia, working with the deans of the College of Agriculture, Food and Natural Resources and the College of Education.
Roberts holds bachelor's and master's degrees from the University of Missouri–Columbia.
A Message From the Chancellor
The next Vice Chancellor for Communications and Marketing will lead how UT Martin tells its story, strengthen our relationships, and guide communications across all platforms. This vital role will help carry UTM into its next chapter and help celebrate our 100th year as part of the University of Tennessee System.
I would like to extend my appreciation to each member of our search committee for their time, dedication, and thoughtful service throughout the process for UT Martin’s next Vice Chancellor.
Search Committee Members
- Melissa Tindell (Chair) — Vice President for Communications and Marketing, UT System
- Dr. Tracey Rutledge — Chair, Department of Mass Media and Strategic Communications
- Dr. Destin Tucker — Assistant Vice Chancellor for Enrollment Management
- Nathan Morgan — Assistant Director of News and Visuals
- Dr. Michael O’Neill — Director of Public Safety
- Ashley Bynum — Assistant Athletic Director
- Dr. Jay Blackman — Vice Chancellor for Communications and Marketing, UT Chattanooga
- Cecilia Rodriguez — UT Martin student