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Management – Students are familiar with basic management/business concepts in human resources, operations, leadership and organizational behavior, and strategy. Students are also familiar with basic computer applications such as the Microsoft Office Suite, understand basic economic principles and can interpret accounting reports.
Marketing – Students are familiar with basic research methods and other processes for understanding customer needs; they are familiar with the processes involved in creating and delivering goods and services; and they understand basic promotional methods and strategic marketing processes (segmentation, targeting, positioning, and development of product, price, promotion and place strategies). Students have good written and verbal communication skills, can employ search engine and landing page optimization, and can use Google Analytics and other “big data” tools. Students are also familiar with social media marketing strategies, Google AdWords, email and mobile marketing tools, and the Microsoft Office Suite of applications.
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An internship integrates practical experience with education in a structured, supervised work environment.