At a glance:

Surrounding the traditional “4 P’s of marketing” (Product, Price, Place, and Promotion), marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing majors at UT Martin learn the basics of the core business functions, learn current marketing theory, examine marketing practice in a wide variety of business and  nonbusiness settings, and work to develop skills for their career including written and oral communication skills, teamwork skills, and leadership skills.

Why should a student choose the program at UT Martin?

• The business program at UT Martin is accredited by AACSB-International, accreditor of the best business schools in the world. Your degree will carry this designation of quality throughout your career.

• Relatively small class sizes, student advising by faculty, and direct involvement by faculty with student organizations and student internships all foster an open-door policy between faculty and students that allows an opportunity for individualized instruction and mentoring.

• UT Martin marketing faculty bring a variety of “real-world” experience and academic training into the classroom. They also conduct the research necessary to stay current in the field.

Are there any special opportunities available such as internships, global travel, etc?

• Internships are not required. However, internships may be approved for 1-6 hours of college credit toward the degree during fall, spring, or summer typically during the student’s junior or senior year. The college internship coordinator, marketing advisors, and department chair can assist the student in acquiring and completing an internship.

• Several opportunities for international travel are available to the student throughout the year (usually during spring break or between terms), which could include college credit for international marketing or other select international business courses.

What can a student do after graduation – graduate school, possible careers?

• Students with a BSBA in Marketing from UT Martin gain the knowledge and develop skills that make them particularly well prepared for graduate school. Numerous graduates have moved on to successful completion of an MBA or a graduate degree outside of business, such as the law degree.

• Marketing practice is very broad and graduates may select from a wide variety of career options. These include careers in advertising and promotions management, business to business sales, retail sales, retail store management, product line management, international marketing, marketing research, bank and financial services sales and marketing, healthcare marketing, sports marketing, event planning and marketing, product distribution, and customer relationship management.

• Marketing graduates are also well suited to general business positions within any business or not-for-profit organization that emphasizes service to customers, clients, or the general public. This could include small businesses and entrepreneurial organizations.

What kind of student organizations, clubs, or honor societies can a student join?

• UT Martin has an active chapter of Pi Sigma Epsilon (PSE), the professional business fraternity in sales, marketing, and sales management. The members participate in numerous marketing projects and competitions locally and nationally which provide them the opportunity to put into practice the skills and knowledge that they gain in the classroom. PSE has many corporate sponsors and is also sponsored by Sales and Marketing Executives International (SMEI). UT Martin PSE members often choose to attend and participate in the activities of the national convention, which provides them the opportunity to interact with sales and marketing professional from SMEI and from the corporate sponsors.

• UT Martin has a chapter of Mu Kappa Tau, the national marketing honor society. Qualified junior and senior marketing majors are nominated and provided the opportunity to join.

• Students are allowed to join multiple student organizations if they want. They may, for example, also choose to join one of the other professional business fraternities or honor societies that are geared toward general business rather than specific disciplines such as marketing.

What kind of facilities and equipment will be available to the student?

• Classrooms are furnished with computers, document cameras, DVD players, and ceiling-mounted projectors.

• The business administration building and most of the campus has wireless internet access.

• Student computing labs and study areas are available around campus.

• In addition to books and periodicals on the shelves, the UT Martin library provides students with computerized access to several electronic databases of full text and abstracted articles.

Does the faculty specialize in certain areas?

• Yes. Marketing faculty each have a group of core and elective marketing courses that they teach, thus allowing specialization.

• Additionally, faculty are active in academic and practitioner-based research within the marketing discipline. Research interests of the faculty combine with their experience and academic training to allow the development of areas of specialization within the courses that they teach.