UT
Martin
Marketing
310: Retailing
Instructor:
T. C. Johnston
Retail
Management Chapter 15 Practice questions
1.
The term "getting out of
the box" means
A.
That retailers must look for
opportunities to sell to customers that do not come into the store.
B.
That consumers are looking
for retailers to provide more services at a reasonable price.
C.
That retailers need to not
only look for new US markets that are profitable, but for global markets as
well.
D.
That consumers are looking
for new products to buy in order to break their old purchasing habits.
E.
None of the above.
2.
Any communications and
selling retail format that relies on electronic technology to interact with a
potential customer is known as a (an)
A.
Electronic boutique.
B.
Internet mall.
C.
Direct mail selling.
D.
Catalog.
E.
Virtual store.
3.
Which of the following is not
a federal guideline for infomercials?
A.
Objective factual
claims must be substantiated on a reasonable basis.
B.
The endorser must be a bona
fide user of the product, if use is claimed.
C.
Additional costs such
as shipping and handling must be disclosed.
D.
Price statements must be
completely truthful.
E.
All of the above are
guidelines.
4.
A (an) _______ uses a
computer in conjunction with a bar code scanner, credit and check authorization
system, and cash register to improve accuracy and shorten checkout time.
A.
Point of sale (POS) system.
B.
Checkout system.
C.
Electronic kiosk.
D.
Inventory management
system.
E.
Personal shopping
database.
5.
An alternative rock music
store purchasing a list of students from the local university would be an
example of a (an)
A.
Complementary list.
B.
Broker list.
C.
Affinity list.
D.
Characteristic list.
E.
None of the above.
6.
_____ lets a retailer know
where a customer's last order was placed, how frequently a customer places
orders, and how much the average sale is for that customer.
A.
Lifetime value.
B.
RFM.
C.
MP.
D.
POS.
7.
What type of media is the
most selective and flexible of all types?
A.
Direct mail.
B.
Television.
C.
Radio.
D.
Outdoor boards.
E.
Print media.
8.
Which of the following is an
advantage to catalog selling?
A.
It allows retailers to make
sales outside of their local area.
B.
Consumer often engage in
"bracket buying".
C.
The maintenance of a database
in quite expensive.
D.
The catalog can draw sales
away from the retail store format.
E.
All of the above are
advantages.
9.
Why are retailers offering
co-branded credit cards with VISA or MC?
A.
The retailer receives a
percentage back from the credit card companies depending on the amount of total
charges.
B.
Most retailers are looking
for ways to phase out credit programs.
C.
It allows retailers to keep a
transaction history for each customer and receive all of the information
concerning other credit card purchases broken down by individual customer.
D.
It allows retailers to keep a
transaction history for each customer and receive limited information concerning
other credit card purchases.
E.
All of the above.
10.
What caused L.L Bean to concentrate more heavily on overseas markets?
A.
The increased competition
among catalog companies in the US.
B.
The rising value of the
dollar as compared to foreign currency.
C.
The success of catalog
companies, like Land's End, in the global market.
D.
The increasing interest
overseas for American products.
E.
All of the above.