MKTG410 International Marketing "Contents" for Spring 2001, Dr. Timothy C. Johnston

Listed below are titles of the chapters and selected case studies in the textbook, and titles of videos.  Multiple-choice practice questions (PQ), short-answer end-of-chapter questions (EOCQ), assignments, labs and other course information can be found at http://www.utm.edu/~johnston/webpage.htm.  This outline is subject to change.

I.  An Overview

1.  The Scope and Challenge of International Marketing

a.  Selling U.S. Ice Cream in Korea (p.621)(hassle from both sides).

b.  Korea's Crisis and Hard Times (2:56).

2.  The Dynamic Environment of International Trade

a.  Trade Disputes--Japan and the U.S. (10:22)(U.S. rice, lumber).

b.  Foreign Trade and China: Hong Kong (8:40)(protectionist government policy).

II.  The Cultural Environment of Global Markets

3.  Geography and History

a.  Ogre Mills--Adjusting in Latvia (4:50)(sweaters).

4.  Cultural Dynamics in Assessing Global Markets

a.  Int'l Marketing and Adapting to Cultural Differences (12:35)(Benetton, Nike, McDonalds, IL).

b.  Int'l Marketing and Cultural Differences (18:00)(Pepsi and Coke).

EXAM Chapters 1 - 4

5.  Business Customs in Global Marketing

a.  An American Entrepreneur in Taiwan (12:45)(female kitchen tool entrepreneur).

b.  Doing Business In Taiwan (57:30).

6.  The Political Environment

a.  Is America #1? (50:00)(USA, Hong Kong, India, France).

7.  The International Legal Environment

III.  Assessing Global Market Opportunities

8.  Marketing Research

a.  Asian Yuppies (p.xxx).

9.  Emerging Markets

a.  Brazil (50:00)(oranges, iron-ore, computers, auto parts, Avon, privatization).

10.  Multinational Market Regions and Market Groups

a.  Cat in the EC (P.xxx).

EXAM Chapters 5 - 10

IV.  Developing Global Marketing Strategies

11.  Global Marketing Management:  Planning and Organization

a.  Yoplait & Levi Strauss (15:21)(international vs. global promotion).

b.  Ford Motor Company--Global Strategy (10:53).

12.  Creating Products for Consumers

a.  McDonalds Everywhere (11:37).

b.  EuroDisney (Paris Disneyland) (p.628).

c.  EuroDisney (2:23).

13.  Marketing Industrial Products and Services

a.  Deere & Company (17:00)(grain embargo)

14.  International Distribution Systems

a.  Doing Business in Japan--Coca Cola (9:34).

b.  Breathe Right Goes International (14:46)(partnership with 3M).

15.  Exporting and Logistics (Small Business)

a.  American Presidents Lines (7:12).

b.  Machine sales (p.447)

16.  The Global Advertising and Promotion Effort

a.  Levi's Global Advertising (16:45)(people in their underwear).

EXAM Chapters 11 - 16

17.  Personal Selling and Sales Management

a.  NEC Japan reps (p.xxx)(clash of compensation and culture)

18.  Pricing for International Markets

V.  Implementing Global Marketing Strategies

19.  Negotiating with Int. Customers, Partners and Regulators

a.  Satellite (p.xxx).

FINAL EXAM Chapters 1 - 19