Marketing 320: Consumer Behavior . Spring 2002 . Timothy C. Johnston, Ph. D.

(Schedule may be revised as needed) NOTE: BlackBoard Help Desk 587-7900

Date

PQ Chapter

EOCQ

NOTES

Jan.

7

Mon

Jan.

9

Wed

Jan.

14

Mon

1

Ch1: 1, 5, 6, 12, 14, 19, 26

Jan.

16

Wed

2

Ch2: 2, 4, 5, 8, 15

Q. 8 do a-h or I-p

Jan.

21

Mon

HOLIDAY

Jan.

23

Wed

3

Ch3: 1, 2, 6, 7

Jan.

28

Mon

4

Ch4. 1, 3, 6, 12, 21

PRACTICE EXAM

Jan.

30

Wed

5

Ch5: 1, 5, 6, 22, 23, 24

Q.22 describe mid-south USA

Feb.

4

Mon

6

Ch6: 1, 5, 8, 14, 20

Sept.

6

Wed

7

Ch7: 4, 9, 12, 15, 16

Feb.

11

Mon

8

Ch8: 1, 3, 9, 12, 18, 23, 35

Feb.

13

Wed

Feb.

18

Mon

EXAM 1

Feb.

20

Wed

9

Ch9: 1, 4, 6, 12, 21, 24, 28

Q. 6 define 3 terms

Feb.

25

Mon

10

Ch10: 1, 4, 11, 15, 21

Feb.

27

Wed

Mar.

4

Mon

11

Ch11: 1, 6, 21, 23

Q. 6 define components

Mar.

6

Wed

CBPA BUSINESS CAREER DAY

Mar.

11

Mon

SPRING BREAK

Mar.

13

Wed

SPRING BREAK

Mar.

18

Mon

12

Ch12: 1, 5, 8, 9, 12

Mar.

20

Wed

13

Ch13: 1, 7, 10, 13, 18

Mar.

25

Mon

14

Ch14: 2, 4, 5, 6

Q. 2 define purchase involvement

Mar.

27

Wed

15

Ch15: 1, 3, 5, 14

Apr.

1

Mon

Apr.

3

Wed

EXAM 2

Apr.

8

Mon

16

Ch16: 1, 2, 3, 9, 16, 17, 18, 19, 20

Apr.

10

Wed

Apr.

15

Mon

17

Ch17: 3, 6, 14, 15, 21

Apr.

17

Wed

18

Ch18: 1, 3, 8, 14, 18

Apr.

22

Mon

19

Ch19: 3, 5, 10, 14

Apr.

24

Wed

20

Ch20: 1, 6, 11, 18, 19

Apr.

29

Mon.

May

2

Thu.

FINAL EXAM 12:45 - 2:45