This lab can be found at: http://www.utm.edu/~johnston/labtexts.htm

Internet labs

Dr. Timothy C. Johnston

When you finish each lab, type your comments in an email message and send it to johnston@utm.edu. Type the following in the subject line of the message: course number/task name/your name (ex. Mktg 301/textbook/Joe Student).

Textbook publisher lab

Go to Irwin-McGraw Hill site and look at the resources that this publisher makes available to you for buying one of their textbooks. Go to the link below that applies to your class. Spend enough time here to see what the site offers students in your class. What did you find that is useful or interesting? What do you think of the publisher’s site?

A. Basic Marketing (Mktg 301)

B. International Marketing. (Mktg 410)

C. Retail Management (Mktg 310) (Not the Hasty & Reardon text)

D. Consumer Behavior (Mktg 320) (no student resources)