Mktg 301 syllabus/Dr. Johnston

I. Course & Section Number: Marketing 301

II. Course Title: Principles of Marketing

III. Credit: Three semester hours

IV. Course Prerequisites: either Econ 201 or 202

V. Instructor: Timothy C. Johnston, Ph. D.

E-mail: johnston@utm.edu

Office Address: Business Administration Building Rm. 218

Office Hours: Office hours are posted

Office Phone: (731) 587-7354

Dept. of MMPS office: BA.115 (587-7238)

VI. Course Text and Required Materials: Perreault, William D. & E. Jerome McCarthy, Essentials of Marketing, 9th. Ed., Irwin McGraw Hill, 2004 (text only ISBN 0072464208). The text comes packaged with Applications in Basic Marketing, CURRENT edition.

VII. Course materials online: see http://www.utm.edu/~johnston/home.htm for links

VIII. Course Description: Introduction to the complexity of the modern marketing system—why it is essential and how it performs. Identification and examination of business activities involved in the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organization objectives. (UTM University Catalog).

Course O

IX. Course Objectives:

O1	To develop an understanding of the role of the marketing system in the American and global economy, and in the individual organization, with focus on the concepts most relevant to the development and implementation of strategic market planning.
O2	To define and understand the importance of marketing ethics and the understand the factors which influence ethical or unethical decisions; and to understand the concepts and marketing strategies used in dealing with an organization's social responsibility.
O3	To gain insight into the basic elements of the marketing concept and its implementation through marketing strategies; and to understand the major components of the marketing environment.
O4	To stress the importance of the consumer and cultural diversity, and to show the vital need for a consumer orientation on the part of all employees in an organization.
O5	To understand an individual organization's marketing system by which products and services are planned, priced, promoted, and distributed in order to satisfy consumer needs and wants; and to understand the concepts of product positioning and repositioning.
O6	To understand the relationship between marketing and other business functions within the organization; and to understand the external, largely uncontrollable, environmental forces as they influence the management of a company's marketing program.
O7	To understand the importance of and relationship between research and information systems in marketing decision-making.
O8	To develop an understanding of the marketing concept as a philosophy that reflects an individual organization's marketing program that is compatible with society's long-run interest.
O9	To identify, explain, use, and apply the marketing concepts and strategies introduced in the course.

X. Student Outcomes:

1. A process objective is for students to read assigned chapters in the textbook. Students will demonstrate this activity by answering questions as homework.

2. A second process objective is for students to participate in classroom discussions and activities. Students will demonstrate their participation by completing assessments of case studies, videos, and guest speakers.

3. Students will demonstrate the mastery of the subject by their performance on exams, and on a cumulative final exam.

XI. Relationship to Major Field: Principles of Marketing is a required course in the core of the Business Administration Major. All candidates for the B.S.B.A. degree must fulfill the Principles of Marketing requirement. (See item XVI below for Bachelor of Science in Business Administration Learning Objectives).

Course Content:

XII. Course Content: Definition of marketing, understanding the market, learning about the “Four Ps” of product, place, promotion and price, and marketing implementation.

Area 1: The overview includes marketing’s role in the global economy and within the firm.

Area 2: Focus on the market through strategy, segmentation and positioning; evaluating opportunities; demographics and behavioral dimensions of consumer markets; business and organizational customers; and marketing information.

Area 3: Product planning; product management and new product development.

Area 4: Place and development of channel systems; distribution and logistics; and retailers and wholesalers.

Area 5: Promotion—integrated marketing communications; personal selling; advertising and sales promotion.

Area 6: Pricing objectives and price setting.

Area 7: Implementation; managing links with other company functions; developing marketing plans; ethics.

. Graded ev

XIII. Grading Procedures:

Three (out of 4) exam scores	300 points
Assignments and participation	100 points
Cumulative Final Exam	200 points
BlackBoard quizzes	150 points
Total	750 points

B. Grading scale:

90% - 100%	A	Superior performance
80% - 89.99%	B	Very good performance
70% - 79.99%	C	Average performance
60% - 69.99%	D	Below average performance
59.99% and below	F	No credit for performance

Note: The course contains requirements that must be met to earn a grade, regardless of the number of points earned. These requirements include: (1) an attendance requirement, and (2) a public speaking requirement.

Class Policies:

XIV. Class Policies:

A. Examinations. Exam question responses will be in the format of short answer, true-false and multiple-choice. The exam questions will sample knowledge of the assigned material in the textbook, of material presented in class, and of material introduced in assignments. Exams may include material in the textbook that is not covered in homework or class-work.

Exams are generally not graded “on a curve.” Grades are determined by the percentage of correct answers, and assigned based on the scale shown in the "Grading Procedures" section.

B. Missed exam. Only two of three exams are counted. In the event that a student misses a scheduled exam, the student's score of zero will count as the dropped exam score. This substitution is allowed only once, which means that a second missed exam will earn a score of zero. The last exam must be taken at the final exam time specified by the University. A missed last exam will earn a score of zero.

C. Grade posting. Course grades are available online. No grades will be sent by email or posted in public.

D. Attendance and active participation. It is necessary for one to attend class and to participate actively in order to fulfill the requirements of the course. Arriving late, sleeping, and leaving early does not equal "active participation." A student must have been present for no less than 75% of the time that the students met together to earn a passing grade. This rule applies to "excused" absences, and applies from the first class after registration ends through the last regular class meeting. There is no opportunity to make up missed classes or in-class assignments.

E. Classroom behavior. A goal for the classroom is to have a positive, attentive, courteous environment that is conducive to learning. Being on time, being alert, participating in discussion and activities, staying for the full class time, and generally contributing to the learning experience of one's classmates are desirable behaviors.

F. Academic dishonesty. Academic dishonesty, such as cheating or plagiarism, is not acceptable behavior. No credit will be awarded for work that results from dishonest behavior. See item XVII below for a list of unacceptable behaviors.

G. Assignments. Students will be asked to complete assignments, some in class and some as homework, during the course. These assignments can include case studies, World-Wide Web exercises, field research, library research, questions about reading assignments, or quizzes. The assignments can include written and spoken parts.

Assignments are due when collected in class, or by the time specified if submitted electronically. Assignments submitted after the appointed time will be late, and late homework assignments are generally not accepted (but see "give me a break" below.) Students can submit homework early in the case of a planned absence, on a limited basis. There is no opportunity to make up missed in-class work, whether or not the absence was “excused” or not.

"Give me a break." Each student gets two "breaks." One can use a "break" to turn in an assignment up to one week late from the due date. This does not apply to exams. No homework is accepted after the date of the last regular day of classes for the term.

For additional information on assignments, see "Homework directions and hints."

H. Writing. Students should submit written work in typed form, unless told otherwise. To be acceptable, written work should be largely free of typographical, spelling, and grammar errors. Students will be asked to submit some written work via electronic mail. Typically students will receive a handout that gives the requirements of each assignment.

I. Speaking. Students may have the opportunity to practice their speaking skills by making presentations to the class.

J. Questions regarding the student's final grade in the course must be raised with the instructor within seven weeks after the final exam date.

K. The policies and guidelines of the University of Tennessee at Martin, the University Undergraduate Catalog, the UTM Student Handbook, the College of Business Administration and Public Affairs, and the Department of Management, Marketing and Political Science shall govern this course as appropriate.

XV. Disability Statement:

Any student eligible for and requesting academic accommodations due to a disability is requested to provide a letter of accommodation from P.A.C.E. or Student Academic Support Center within the first two weeks of the semester.

XVI. Bachelor of Science in Business Administration Learning Objectives

1. Develop an understanding of the global aspects of business.

2. Have an understanding of the ethical aspects of business.

3. Have an awareness of cultural diversity.

4. Develop problem solving/analytical skills.

5. Have an understanding of the business core.

6. Develop leadership skills.

7. Students should be competent in appropriate technology in business.

8. Develop verbal and written communication skills.

XVII. Academic Integrity

The University of Tennessee at Martin has chosen as its primary objective quality undergraduate education. Commitment to this objective must include an obligation by all members of the university community to promote and protect the highest standards of integrity in study, research, instruction and evaluation. Dishonesty or unethical behavior does not belong at an institution dedicated to the promotion of knowledge and learning.

Integrity of the academic process requires fair and impartial evaluation by faculty and honest academic conduct by students. A student may be found to have violated this obligation if he/she:

Refers during an academic evaluation to materials, sources, or devices not authorized by the instructor.
Provides assistance during an academic evaluation to another person in a manner not authorized by the instructor.
Receives assistance during an academic evaluation from another person in a manner not authorized by the instructor.
Possesses, buys, sells, obtains, or uses a copy of any materials intended to be used as an instrument of academic evaluation in advance of its administration.
Acts as a substitute for another person in any academic evaluation.
Utilizes a substitute for another person in any academic evaluation.
Practices any form of deceit in an academic evaluation.
Depends on the aid of others, in a manner expressly prohibited by the instructor, in the research, preparation, creation, writing, performing, or publication of work to be submitted for academic credit or evaluation.
Provides aid to another person, knowing such aid is expressly prohibited by the instructor, in the research, preparation, creation, writing, performing, or publication of work to be submitted for academic credit or evaluation.
Indulges in plagiarism by presenting as one’s own, for academic evaluation, the ideas, representations, or works of another person or persons without customary and proper acknowledgement of sources.
Submits the work of another person in a manner which represents the work to be one’s own.
Knowingly permits one’s work to be submitted by another person without the instructor’s authorization.
Attempts deceitfully to influence or change one’s academic evaluation or record.
Indulges in conduct which is so disruptive as to infringe upon the rights of an instructor or fellow students during a class or examination session.

The source of this Academic Integrity information was the 2003-2004 UTM Catalog, p. 39-40. For additional information, see the Faculty Handbook and Student Handbook.