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| 1984 |
Entered College of Business Administration, Seoul National University, Korea |
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| 1999 |
Received Ph.D. at the College of Business Administration, Seoul National University, Korea |
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| 2000 |
Went to the University of Southern California as a research scholar |
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| 2003 |
Became an Assistant Professor of Marketing
at the College of Business and Public Affairs, University of Tennessee
at Martin, Tennessee |
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