(FASH 308)  
 New York City Nicole Miller Studio and Showroom.  Unlike other parts of the U.S., New York City does not have a wholesale market.  Buyers visit individual designer showrooms to see the fashions from which they will order.

 Learn about what it takes to be a buyer, from considerations when going to the wholesale market to how to calculate markups from wholesale to retail when pricing merchandise.

This course involves learning the following concepts:

  • consumer demographics and psychographics to consider when planning a buying trip (know your customer),
  • buying for different kinds of retailers (small specialty stores, large department stores, off-price stores...)
  • making buying decisions,
  • the mathematics of retail buying - markups, markdowns, stock planning, making the purchase,
  • selecting wholesalers to buy from and negotiating terms.

AmericasMart Wholesale Market - Learn how to maneuver the market during market week (in class videos/case studies)



Buyers must keep meticulous records of their buying transactions.