(FASH 307)  
May 17, 2012
 

 
 

 
 Learn about fashion marketing techniques used to promote fashion. 
 

Through this course you will be able to:

  • understand the basic fashion marketing strategies used in the industry for TV, radio, newspaper, magazine, online and outdoor advertising,
  • apply planning and promotion strategies to real life situations, and
  • understand and practice strategies of event planning including fashion show production.