Course Title: Entrepreneurship Course Number: Management 306
Term: Spring, 2000 Level: Junior Credit: 3 hours
Course Description: Application of principles to assessing new and existing
business ventures. Development of business plans,
evaluation of opportunities, organization of activities, and
problems associated with operating entrepreneurial
businesses, i.e. causes of business failures, merchandising
and financial problems, and employer-employee relations.
Course Prerequisites: Junior Standing
Course Text and Required Materials: New Venture Experience by Karl H. Vesper
1. To understand entrepreneurship and the role of the entrepreneur in the economy.
2. To understand the alternative types of small business.
3. To understand the business plan and to develop a business plan.
4. To understand small business marketing and financing.
5. To understand ethics and law as they relate to small business.
6. To develop team building skills and leadership.
Instructor: Dr. Tommy Cates
Office Location: 213 Business Administration Building
Office phone: 587-7307
Office Hours: 9:15-11:00, 12:15-1:00 and 2:15-4:45 TTh, or by appointment.
Specific Class Requirements:
Attendance Policy Regular attendance is required for a learning atmosphere to
occur. Students are responsible for keeping abreast of class
assignments. Cases will be assigned for classroom
discussion. Participation is expected. Students who are no prepared for any
assignment will be asked to leave the classroom.
I expect you to come to class prepared each day.
This means you should have read and outlined
the assigned materials from the text every class
day. I expect you to think of applications of this
material. I expect your undivided attention in
class and any deviation from this will result in
your being asked to leave class for that day.
Class Participation. Class participation, both in general class discussions as well as through business
plan assignments, is an important part of the class and are required.
All assignments (except examinations) will be in teams referred to as E-Teams.
"E" is short for Excellence in Entrepreneurship. These teams will produce
business plans cooperatively. Each student will be expected to visualize products
or services that could become business opportunities. The students will be
assigned to the teams such that only one non-business majors was allowed on a
team. Otherwise students will be recruited or assigned to teams based according
to their interests in a particular project. Once in their E-Teams, the students will
develop these business opportunities and write business plans based on their ideas.
Each E-Team's assignment is to complete a business plan for their respective
product or service
Examinations. Two one hour exams will be given during the semester. Makeup tests (for
excused absences) will be given by appointment. Each of these tests will count
25%. There will be three required written business plan on approved business
startup which in total will count for 50% of the grade in this class.
Grading Policy Approximate weights used in calculating final grades are: Examinations = 50 percent; Business Plan (written report and oral presentation) = 30 percent; Class Participation = 20 percent.
The grading scale is: A = 90%-100%; B = 80%-89.94%; C = 70%-79.94%; D =
60%-69.94%; F = less than 60%.
One of the business plans will be a Global Virtual Team Exercise. Please check this out at:
Tentative Class Schedule
Jan 10 Introduction, Chapter 1 and description and makeup of E-Teams
Jan 17 Chapter 1
Jan 24 Chapter 2
Jan 31 Chapter 3 (Draft of First Business Plan)
Feb 7 Ronstadt's Financials
Feb 14 Chapter 4 (First Business Plan Due 2/15/99)
Feb 21 Chapter 5
Feb 28 First Exam (Chapters 1-5 plus Ronstadt's)
Mar 6 Business Plan Preparation (Draft of Second Business Plan)
Mar 13 Spring Break
Mar 20 Chapter 6 (Second Business Plan Due 3/24/99)
Mar 27 Chapter 7
Apr 3 Chapter 8
Apr 10 Chapter 9 (Draft of Third Business Plan)
Apr 17 Chapter 10
Apr 24 Second Exam (Chapters 6-10)
May 1 (Third Business Plan due)