THE UNIVERSITY OF TENNESSEE AT MARTIN

SCHOOL OF BUSINESS ADMINISTRATION

DEPARTMENT OF MANAGEMENT AND MARKETING

COURSE SYLLABUS

THE UNIVERSITY OF TENNESSEE AT MARTIN

SCHOOL OF BUSINESS ADMINISTRATION

DEPARTMENT OF MANAGEMENT AND MARKETING

COURSE SYLLABUS


Course Number and Title: Management 305 Innovation and Creativity

Course Description: Intensive practice in the use of contemporary approaches to the creative process, including use of proven aids for developing innovative ideas. The generation of creative designs of products, processes, and services with emphasis on commercial applications is stressed.

Course Prerequisites: Junior Standing.

Course Text: If It Ain't Broke...Break It by Kreigel & Patler

Mavericks by Donald Blohowiak

The Idea Book -- Improvement Through Total Employee Involvement

Course Learning Objectives:

1. Develop and utilize creative and innovative abilities needed for decision-making including conceptual and quantitative data analysis.

2. In the topics of creativity and innovation, develop and refine the ability to communicate ideas and conclusions verbally and in written form.

3. Develop ability to lead class discussions designed to produce comprehension and consensus with respect to strategic business policy decisions.

Course Requirements:

1. Individual students are responsible for meeting prerequisites, requirements, and objectives. Faculty are to provide quality instruction, leadership, and support student
academic efforts.

2. Use of personal computers is often required to write assignments.

3. All assignments are due on the date specified by the course instructor. Late assignments may be graded by the professor, but these assignments will count for a grade of zero.

4. Strict compliance with course prerequisites is required.

Instructor: Tommy Cates

Office Hours: 8:00-9:00, 11:00-12:00 MWF, 1:00-3:00 MW and other times by appointment

Office: Room 213 Browning Hall Office Phone: 587-7307

Class Procedures and Requirements:

1. Assignments indicated below reflect the plan for presentation of course materials and will be followed as closely as circumstances permit. Adjustments may, however, be made
from time to time by class announcement. Each student is responsible for compliance with all announced adjustments.

2. My attendance policy is that all students are required to attend all classes. Student participation and interaction is important and needed to achieve course objectives at the
levels expected.

3. Course Grading criteria is based on the following : (1) written assignments (70%) and in-class participation (30%). There will be three assignments. Grades will be assigned
based on 100-89.45=A, 89.44-79.45=B, etc.

4. All assignments are to be submitted typed (typewriter or word processor), the length assigned, when due, and in the format determined in class.

5. Each day students will be expected to discuss the information which has been assigned.

Class Assignments:

Class Assignments will be given up to a week in advance. The plan for covering the materials in the class will be in the following order:

1. If It Ain't Broke...Break It

2. Mavericks

3. The Idea Book

Long range assignments are difficult to make due to the nature of the books assigned. These books are "trade" books and it is difficult determine the rate at which the books
will be absorbed by the class. In addition, there may be speakers which may change the schedule somewhat.