COURSE NUMBER & TITLE: Management 740, Management of Innovation and
TERM, LEVEL, AND CREDIT: Spring, 2000, Graduate, 3 Hours
COURSE DESCRIPTION: Contemporary issues in development, introduction,
justification, acquisition, and maintenance of
creativity, innovation, and technology in small and
large organizations. (Three semester hours credit)
COURSE PREREQUISITES: Admission to Graduate School
COURSE TEXTS: Strategic Management of Technology and Innovation (2nd) by Burgelman, Maidique and Wheelwright, Irwin.
To understand the general concepts of what innovation and creativity are and
some background as to how the innovation has developed historically.
2. To comprehend some of the environmental forces which influence strategic
management of innovation, including international, and ethical, competitive, etc.
3. To learn the concepts and processes in planning to create innovative situations in
an entity's future operations.
4. To comprehend the need to innovate and to understand the processes by which the
firm can be structured to encourage organizational change.
5. To understand the factors involved in managing human resources to increase
6. To understand the need for and methods available for controlling an
organization's innovative endeavors in the creation of goods and services.
7. To comprehend the coordination and development of the human resources
available to the firm as a way to maintain innovative capacity.
INSTRUCTOR: Dr. Tommy Cates
OFFICE: 213 Business Administration
OFFICE HOURS: 9:15-11:00, 12:15-1:00 and 2:15-4:45 TTh, or by appointment
PHONE: 587-7307 (If I am not available please leave a message on voice mail.)
E-MAIL: email@example.com URL: http://fmc.utm.edu/~tcates
Expectations. Assignments indicated below reflect the plan for presentation of
course materials and will be followed as closely as circumstances permit.
Adjustments may, however, be made from time to time by class announcement.
Each student is responsible for compliance with all announced adjustments.
Individual students are responsible for meeting prerequisites, requirements, and
objectives. I expect you to come to class prepared each evening. This means you
should have read and outlined the assigned materials from the text every class
day. I expect you to think of applications of this material. I expect your undivided
attention in class.
2. Attendance Policy. Students are expected to be present for all class meetings.
Material covered during an absence is the responsibility of the student, except
cases where the student has an acceptable reason for the absence. Reasonableness
is to be judged entirely by the instructor. History suggests that you can obtain a
better grade by attending the class regularly.
3. Evaluation Policy. The final grade will be calculated as follows:
First Paper 30%, Second Paper 30%, Global Virtual Team Exercise 20%,
The grading scale is:
100%-90% = A; 89%-80% = B; 79%-70% = C; 69%-60% = D; 59% or less = F
4. I consider my actions to be a supervisor of instruction. I do not cover all the
materials in the text; however, you are responsible for all the materials in the text.
I serve as mentor, guide, and supervisor. I explain the materials. You can get a
tremendous amount from the class or you can get very little -- it is your decision.
This approach has a side effect: I do not lecture or read straight from the textbook.
In fact, when I walk into the room for class, I do not have a specific class lecture
prepared. You control the class lecture for each day by asking questions. I intend
to develop the classroom experience to fit your needs for the entire class. I have
tried to develop a situation where you come to class as mature adults, and you are
prepared by reading and outlining the materials in the text. You are also expected
to think about applications of the materials before you come to class. I expect you
to study for this class as much or more than you have studied for any class you
have had at the University, but you are in control of as much of the class as
One of the business plans will be a Global Virtual Team Exercise. Please check this out at:
Tentative Class Schedule
Date Reading Case
Jan 10 Introduction
Jan 17 Technology, Innovation and Strategy Claire McCloud
Jan 24 Designing and Implementing a Advent Corp.
Distinctive Technological Competencies
Readings II-1, II-2
Jan 31 Reading II-3 Biodel, Inc.
Feb 7 Readings II-4, II-5, II-6, II-7 EMI
Feb 14 Reading II-8, II-9, II-10, II-11 Wireless Communications
Mips Computer Systems
(Plus Industry notes)
Feb 21 Readings II-12, II-13, II-14, II-15 Intel (A)
Feb 28 Reading II-16 Monsanto (Plus notes)
Intel (C& D)
Mar 6 Mid-term Allegheny Ludlum
Mar 13 Designing and Managing Systems ... Aerospace Systems
Readings III-1, III-2, III-3, III-4, III-5 Duvall Research Center
Mar 20 Readings III-6, III-7 Medical Equipment
Mar 27 Creating and Implementing ... Apple (A)
Readings IV-1, IV-2, IV-3, IV-4 Plus Development
Apr 3 Readings IV-5, IV-6, IV-7, IV-8 Braun AG
Apr 10 Associated Instruments
Apr 17 Global Team Exercise Preparation
Apr 24 Global Team Exercise Preparation
May 1 Final Exam Reshaping Apple Computer's Destiny