The University of Tennessee at Martin Department of Communications

COURSE INFORMATION



Instructor Information

Instructor: Tracy Rutledge
Office: Gooch 307A
Phone: 881-7554
E-mail: trutledge@utm.edu

Office hours:
MWF 1-2 p.m.
TR 9:30 a.m.-noon
Other times by appointment

Course Description and Objectives

Catalog Description
A merger of personal computer and audio-video production techniques to create interactive multimedia products. Use of computer authoring applications and other resources to create interactive multimedia products for education, entertainment, corporate communications, Internet commerce and other forms of marketing communication.

Course Objectives
Upon successful completion of this course, students should be able to:

  • Introduce the concepts of multimedia.
  • Understand and implement the multimedia product planning process.
  • Create a multimedia product interface.
  • Understand the uses of imagery, audio, video and animations in a multimedia presentation.
  • Create graphics, audio and video file sets for use in a multimedia presentation.
  • Create simple and effective multimedia applications.

Required Course Materials

Required Text and Materials
The following resources will be used in this course:

  • Visual QuickProject: Creating a Web Site with Flash CS3 Professional by David Morris (ISBN 0-321-50300-7)
  • Access to Webdav account, Blackboard, and UTM iTunesU (for optional tutorials)
    Adobe Acrobat Reader 8 (free download at www.adobe.com), Latest Flash Player and Quicktime Player
  • USB drive (can save files to My Documents on network)
  • 3-ring binder
Attendance Policy

Attendance policy
Class attendance is important. Much of the course is spent in laboratory time. This is your opportunity to work on projects, get help where needed, and prove that you have mastered the skills discussed in the course material. Roll will be taken by a sign-in sheet. There are no excused or unexcused absences. Exceptions to the following attendance policy will only be made under credibly-documented extenuating circumstances.

  • 4 absences - lose one letter grade
  • 6 absences - lose two letter grades
  • 8 absences - lose three letter grades

You will be counted absent if you are more than 15 minutes late.

Required Assignments and Late/Make-up Policy

Required assignments
Quizzes: There will be two quizzes over the assigned readings and tutorial material. No makeup exams or quizzes will be given without prior approval or credibly documented excuse.

Lab assignments: Each unit will contain one or more lab assignments that must be completed during the designated lab days. These assignments allow you to practice and apply the skills discussed during the lecture and in the reading material. Attendance is required for lab days.

Case Study: You will select one multimedia application (website, DVD, CD, etc.) to analyze and critique.

Multimedia projects: You will be required to complete three major projects for the course (details to come). The projects approach interactive multimedia design from different perspectives. Grades are based on technical execution and creativity.

Late assignments/Make-up policy
Your work is considered late if it is submitted after class is dismissed on the date due. The following penalties will be assessed for homework, case studies, and lab assignments:

  • 5% of total points deducted if submitted by 3 p.m. the day work is due.
  • 10% of total points deducted for each day work is late.

The following penalties will be assessed for major multimedia projects:

  • 10% of the total points deducted if submitted by 3 p.m. the day work is due
  • 20% of the total points deducted for each day work is late

No makeup exams or quizzes will be given without prior approval or credibly documented excuse.

Grading Policy and Project Grading Criteria

Grades fall into one of four categories. Each category will be weighted as follows:

  • Major projects 70%
  • Lab assignments 20%
  • Case study 5%
  • Quizzes 5%

Your grades will be posted on Blackboard. Final grades will be calculated as follows:
A= 90-100%
B=80-89%
C=70-79%
D=60-69%
F=59% or less

Grading policy
Each assignment will be worth up to 10 points. Points will be assigned using the following guidelines.

Grading Criteria
Points Technical Execution Creative Execution
9-10

Demonstrates complete mastery of the concepts, software, and technology; exceeds minimum assignment requirements; all elements of application functions flawlessly; no more than 2 errors that result from poor coding or file creation; file conforms to current guidelines; media components are of outstanding quality

Approach to project demonstrates a high level of audience adaptation; application demonstrates high level of creativity; media components (images, graphics, audio, video, text) are highly effective and significantly enhance the user experience; text is clear, concise, correct, and effective

8

Demonstrates above average mastery of the concepts, software, and technology; meets minimum assignment requirements with above average quality; application has no more than 4 minor glitches or minors errors that result from poor coding or file creation; file conforms to current guidelines; media components are of above average quality

Approach to project demonstrates an above average understanding of target audience; application demonstrates above average level of creativity; media components (images, graphics, audio, video, text) are interesting and do not detract from overall experience; text is clear, has few grammatical mistakes, and is effective

7

Demonstrates average mastery of the concepts, software, and technology; meets minimum assignment requirements with average quality; application has no more than 5 minor glitches and minors errors that result from poor coding or file creation; file conforms to current guidelines; media components are average quality

Approach to project demonstrates some understanding of the target audience; application demonstrates an average level of creativity; media components (images, graphics, audio, video, text) are average and do not detract from overall experience; text isa little vague, has several grammatical mistakes

6

Demonstrates gaps in mastery of the concepts, software; and technology; meets minimum assignment requirements; application has several major errors; one or more elements of application does not function properly or conform to current guidelines; media components are poor quality

Approach to project does not target audience; application demonstrates a below average level of creativity; media components (images, graphics, audio, video, text) are poorly produced and detract/fail to enhance project; text is poorly written, has many mistakes, is not effective

1-5

Demonstrates lack of understanding and mastery of concepts, software, and technology; fails to meet minimum requirements; has several serious errors, application does not function

Approach to project show no originality or creativity; media components are very poor quality; text is substandard

0

Did not complete the assignment; contained plagiarized content; contained very serious errors

Course Materials

Course Material
You will notice that I have not required you to purchase a “textbook.” We will be using a variety of resources this semester. The course schedule indicates the reading material and tutorial assignments that need to be completed before you come to class. We are covering a lot of ground in a small amount of time. You are going to find yourself very lost very quickly if you do not keep up with the material.

All PDF documents and links to tutorial websites are located on this website under the appropriate unit. There are short Toolbox Tutorials that can also be viewed online or downloaded to a portable media player.

In addition to the required materials, I am providing you with additional resources that you may access. These resources tackle more advanced techniques. Essentially, what you get out of this class depends on the amount of time you are willing to spend outside of class.

Semester Schedule

Semester Schedule
Download a printable PDF of the semester schedule. It is your responsibility to keep up with the assigned readings, tutorials, and assignment deadlines. Be prepared when you come to class.