The
University of Tennessee at Martin
Department
of IB, F, E and Marketing
Marketing
320: Consumer Behavior
Instructor: Timothy C. Johnston, Ph. D.
Chapter
13 Practice Questions
1. Lifestyle or desired lifestyle generally
A. provides
the basic motivation for purchases in a direct, conscious manner.
B. provides
the basic motivation for purchases in a subtle, indirect manner.
C. interacts
with purchases.
D. is a
reaction to purchases, not a cause of them.
E. none
of the above.
2. "How I would like others to see
me" is the basis of the
A. Actual
private self-concept
B. Actual
social self-concept
C. Ideal
private self-concept
D. Ideal
social self-concept
E. none
of the above.
3. The two dimensions of VALS2 are
A. self-orientation
and resources.
B. social
status and stage in the HLC.
C. education
and income.
D. self-concept
and social class.
E. none
of the above.
4. The totality of the individual's thoughts
and feelings having reference to him- or herself as an object is one's
A. psychographic
profile.
B. personality
profile.
C. self-concept.
D. motive
structure.
E. none
of the above.
5. With respect to the self-concept, marketing
has been criticized for
A. not
using the concept sufficiently.
B.
focusing on the self-concept at
the expense of functional product features.
C. focusing
too much attention on being physically beautiful.
D. presenting
private self-concepts at the expense of social self-concepts.
E. all
of the above.
6. With regard to Global Span segments across
Japan, the U.S. and the U.K., the United States has the largest portion of
A. Adapters.
B. Achievers.
C. Pressureds.
D. Traditionals.
E. none
of the above.
7. Psychographics are
A.
a graphic presentation of a profile
analysis based on semantic differential data.
B. the
monitoring of emotional responses by measuring physiological changes.
C. an
approach to measuring consumer lifestyle.
D. a
nonquantitative analysis of personality.
E. none
of the above.
8. PRISM is based on a combination of
A. social
class and household life cycle.
B. income
and education.
C. consumption
patterns and geo-demographics.
D. psychographics
and demographics.
E. none
of the above.
9. Which of the following outdoor activity
lifestyle groups would be most receptive to a health club that focused on
training and fitness benefits with strong bicycling and jogging programs?
A. Getaway
actives
B. Fitness-driven
C. Health-conscious
sociables
D. Excitement-seeking
competitives
E. Venturesome
passives
10. A concern in using the VALS2 system is
A. VALS2
relies heavily on income measures.
B. most
individuals have characteristics of several categories.
C. VALS2
does not adjust sufficiently for social class differences.
D. all
of the above are concerns.
E. none
of the above are concerns.