The
University of Tennessee at Martin
Department
of IB, F, E and Marketing
Marketing
320: Consumer Behavior
Instructor: Timothy C. Johnston, Ph. D.
Chapter
1 Practice Questions
1. Two adults of opposite sex, living in a socially
approved sex relationship and their own or adopted children is
A. a
nuclear family.
B. an
extended family.
C. a
primary family.
D. a
household.
E. none
of the above.
2. The nuclear family plus additional relations
is
A. a
nuclear family.
B. a
primary family.
C. an
extended family.
D. a
household.
E. none
of the above.
3. Each stage in the household life cycle
A. presents
the consumer with a set of consumption related problems.
B. is
based on a relevant status dimension.
C. contains
an equal percentage of the United States population.
D. requires
a totally unique product set.
E. none
of the above.
4. Those in the Young Couple-No Children
household life cycle are meeting new challenges, such as
A. joint
decision making.
B. existing
on a single income.
C. spending
so much time at home together.
D. all
of the above.
E. none
of the above.
5. A family purchase decision differs from an
organizational purchase decision in
A. the
level of emotion involved.
B. the
involvement of multiple people in the decision.
C. the
presence of explicit overarching goals.
D. the
fact that different people play different roles in the purchase.
E. all
of the above are differences.
6. The major reason that more joint decision
making occurs with younger couples is
A. they
are less involved in purchase decisions.
B. they
have not developed role specialization.
C. they
have more large purchase decisions to make.
D. they
have fewer large purchase decisions to make.
E. none
of the above.
7. The processes by which young people acquire
skills, knowledge, and attitudes relevant to their functioning as consumers in
the marketplace is
A. consumer
conditioning.
B. diffusion.
C. convergence.
D. consumer
socialization.
E. none
of the above.
8. A major basis for concern about marketing to
children is their inability to fully process and understand commercial
messages. Much of the theory and research in this area is based on
A. Asche's
diffusion theory.
B. Weber's
intellect enhancement theory.
C. Piaget's
stages of cognitive development.
D. Pavlov's
process acquisition stages.
E. none
of the above.
9. When a parent alters the child's belief
about an advertisement, _____ has occurred.
A. instrumental
training
B. modeling
C. mediation
D. knowledge
adaptation
E. none
of the above.
10. A child who comes to believe that men should
shave with electric razors by watching his father shave with such a razor has
engaged in
A. instrumental
training.
B. modeling.
C. mediation.
D. knowledge
adaptation.
E. none
of the above.