MKTG 376:  Executive in Residence

Advice to Future Students

Spring Semester 2003

Instructor:  Timothy Johnston

 

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Daniel Schmidt

04-22-04

 

What I learned

 

            This course gives an excellent insight into the industry and firms that operate in Western Tennessee and Kentucky. The representatives of these companies were helpful in presenting what their companies did and how they are able to remain in this area. This course also gave students the opportunity to network with the representatives and ask questions about their company, employment, and future plans. I enjoyed learning about the real-life situations and problems that many companies face regarding their location, the economy, and future. In addition to the presentations, the case studies were helpful to familiarize students with specific struggles, failures, and solutions. Networking over lunch was also an advantage in getting to know the professionals better.

 

I wish I had known

 

            I wish I had known that this course would have given me the opportunity to get to know the professionals so well. I wish I had prepared a resume or at least were graduating at the end of this semester. I recommend this course to anyone that would like to do an internship with a company in the surrounding area, anyone that needs a job and is considering staying or working in this area. The employers are helpful and willing to answer any questions that you may have.

 

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Jana Harris

Marketing 376

April 23,2003

 

What I learned"

What I learned in Executive in Residence Class is a lot of valuable information that will help me further my career. I was able to get an inside look on companies around the west Tennessee area.The highlights of this course was we were able to have speakers come to our classroom to talk about their jobs and what exactly they do and what they had to do to get the job. Another highlight of this course was I was able to go to dinner with one of the speakers. Each one of us was able to have one on one contact with one of the speakers. Overall, this class was entertaining and informative class. I highly recommend this class to anyone that needs to pick up one credit hour.

 

"I wish I had known"

There is absolutely nothing that I wish I had known before taking this course, because this was the first time for this course to be taught.

 

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Amy Watson

What I Learned

            I learned in Executive Residence that companies have many strategic issues to consider.  Many companies that came and spoke to us had all started out as small and never really imagined to be the size that they are today.  In starting a business, one needs over 300,000 dollars I believe to quoted by one speaker.  That was an amount I really didn’t ever think to be so large.  Some decisions seemed to be made on instinct, when listening to one speaker, and one bad choice could really harm your company.  One man emphasized that when your business was going bad most times that is when your family starts to go bad.  My thoughts were changed about the short term operational goals of first starting businesses, in that the most successful ones do not start off huge.  They start off small and work their way up.  I also realized owning your own business is more complicated when you hear it from a true entrepreneur instead of just reading it from the book.

 


I Wish I Had Known

            My advice to someone beginning the course is to come in open minded.  This is a course that provides a hands on learning experience by listening to individuals discuss their personal business life instead of you reading it from a book.  This is a course to relax in and let information come to you instead of you having to read and memorize material.  It is a nice change of a learning experience.  I do not wish I would’ve done anything differently in this course.  I enjoyed the flexibility of events and learning about different details of different businesses.  It was an informal environment with educational experiences.

 

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Carrie McCaskill     April 2003

What I learned:

            In this course, I learned about several different people’s jobs and the corporations they work for.  I learned many differences in goals and strategies among the various people and their companies.  The highlight of the course was that it offered variety.  Each class meeting, wherever it was held, was different from the previous class meetings. Each speaker made their own impression on me.  This is because each one had their own opinions and outlooks about their jobs and even about Martin itself.  I have always thought that Martin will always be the same little town, but after hearing the speakers, I now realize that Martin does have great potential for growth, and I am excited to see it change during the time I am here.

I wish I had known:

            I wish I had known more about the different companies from which the speakers represented.  I think the speakers would have been even more interesting if I had known much information about the background and history of their companies.  Most of the speakers talked about the growth of Martin, so I wish I had known more about Martin’s current economic status, population, and potential for growth.  If I had known this beforehand, I could have asked more intelligent questions and been more all around knowledgeable.

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Jeff Joslin

 

What I learned- Some of the more interesting things I learned in this class were the actual people or speakers that came to us. The man that owns the Java Café also owns most of martin and is fighting real hard to make this town a whole lot more fun and give us a few more places to go and hang out. I also learned a lot of different aspect of what employers look for in a confident young person looking for that first big job.

 

I wish I had known- I don’t really wish I had known anything about this class; it was very laid back and beneficial to me. Listen to the speakers because soon enough you will graduate and half to apply what they are talking about.

 

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Tommy Allmon

Executive-In-Residence

April 23, 2003

 

1.         What I learned from the Executive-In Residence class involved the Martin

community in a major way.  Many of the speakers that spoke in class were

from the Martin area and they provided a tremendous amount of insight on the

economy of Martin and what the future holds.  A couple of the guests covered

the topic of economy growth in Martin.  These speakers informed us that the

surrounding towns in Martin would grow before us because of reasons such as,

future interstates, hotels and motels, and the impact of the citizens. 

Apparently the citizens of Martin want to keep things the way they have

always been, one speaker said that Martin was “old fashioned.”  I was very

interested to hear about future prospects in Martin such as a hotel

possibly, and maybe a nice restaurant opening in the future. I would like to

see Martin grow just because I feel like it might feel more like a college

town.  I feel that growth would have a major impact on the University and it

would be a positive impact.  The guests opened my mind to many factors that

Martin must deal with before it can grow.  The most interesting topic to me

that we discussed in this class without a doubt was the prospective growth

of Martin.  I really enjoyed hearing the speakers and the information that

they provided to the class.

 

2.

What I wish I had known going in this class would have been to pay more

attention        to each speaker.  Since this was a new class I didn’t know

what to expect coming into the semester.  One of the main things to know

about this class is you must attend class; attendance is really the key to

maintaining a satisfying grade.  There aren’t many assignments in this

course except profiling one speaker, so when it’s your time to do research

it’s vital that you do it.  There isn’t really anything that I would do

different in this class.  The speakers that visit are very interesting and

give us a professional point of view about the workplace, so all I know to

tell you is to listen to what they have to say and try to remember the

points they focus on.  One thing they may help is if a certain guest is

interesting to you, or in your field of study, then you may want to try and

exchange contact information for future job possibilities or internships.

 

 

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Adam White

Executive in Residence

 

What I learned?  I learned many things about what

people actually do and how business people create

businesses in a small market environment.  Many of the

people we talked to have small businesses or worked

for them.  I also saw that many of these people were

smart and gave very informative speeches on how much

work it is to get to the point of doing what they were

doing now.  I loved some of the pointers they gave us

about how to look for work, how to present yourself,

and how to stand out in front of an employer.  The TV

station manager was very interesting.  I never new how

all the stuff sent that picture to my television. 

 

 

I wish I had known?  I wish I would have known what

the class was really about.  I knew it was in the

first semester and did not know much about what was

going on it until we jumped in and got our feet wet.

Sometimes it was a little uncomfortable talking to

some of these people and we had to do quite a bit of

traveling around for the class.  It was all right

though.  Maybe some firms from Jackson such as P & G

could come in next semester so students can see more

of a larger approach to the economy.  MTD was our

largest company and they are large, but still not

traded on the stock market, etc.  Overall it was a

good experience, but I probably would not have taken

the course if I would have known what it was all

about, but it will be beneficial in the understanding

of how small business owners run the businesses and

compete against bigger competitors.

 

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Randi Morgan
Advice to Future Students

”What I learned”

            What I learned in this course is that the Hispanic community is steadily rising in the United States preferably in my hometown Memphis, Tennessee. Also, about some of the difficulties one has to go through just to get a business started. A highlight of this course would be having different businesses and companies come and speak to us about what they do and how they got the position they are in. Another would that we got to walk over to the Java Café and have smoothies and coffee while we listened to the owner talk about his business and explain to us how he started it and told us about the other businesses he owned and ran. I really enjoyed the class and was able to hear how people enjoyed their jobs.

 

 “I wish I had known”

 

            I would tell the students that are thinking of taking this course to take it. It’s a one- hour course that bases your grade on class participation and attending a few luncheons that the school sponsors. Its good for that stressful semester you have and are in need of an hour more on your schedule. From a students stand point its an easy class that you are allowed to make suggestions on some of the surrounding businesses you’d to come in and learn more about.

 

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Kevin Gardner

 

What I Learned:

            In the Executive in Residence class I learned a little more about local business and the owners or Supervisors of such businesses. I believe getting a better understanding of the politics and red tape involved in such business dealings really made me open my eyes a little more. I knew such things existed but it is very frustrating to know there is nothing you can do to avoid it. Highlights of the course for me were getting to go over to Java Central and talk to Michael Day. I believe he is on the ball so to speak and I like his approach to things. Also getting to eat lunch with Andres Gallegos, VP of the HBA was a very interesting experience for me.

 

I Wish I Had Known:

            The only advice I could give to someone new to the course would be to come every week. It is not but a one hour class and you can really appreciate getting to know some people and hear real business leaders thoughts and perspectives on things in their community.

 

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Travis K. Davis

Executive-in-Residence

April 20, 2003

 

1.      What I learned?

          The duration of this course has been a worth while experience.  I was able to listen to speaker from businesses in the surrounding area. Furthermore, learn more about their business and what they have to offer to the community.  I feel that this was a good time to network with these people to gain more of an understanding about their company and hopefully gain a job opportunity upon graduation from college.  I feel that every business student should take this class because this might be a way to get their foot in the door when the other doors of opportunity are shut.  I really enjoyed this class, and I hope that you will be able to enjoy it as well.

 

2.      I wish I had known?

          I felt that coming into this course not knowing anything was great because I was able to come out with something to use for future reference.  I will suggest that whenever you have a guest speaker, you should research the company to able to answer more questions, and make them feel that you are very interested in their company.  Furthermore, it will make them feel more welcome.  I feel that even though this class does not require a lot of work, but you should take it very seriously because you do not know when you will have to use this information again.  I feel that I took advantage of the opportunities offered, and I feel that the knowledge that I have acquired in this course will help me in my field of study.

 

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Eric Britt

Executive-in-Residence

April 21, 2003

In this course I learned a lot in general about just how the business world operates and what perspective employers are looking for in employees. I particularly enjoyed the fact that it was a hands on class that allowed you to interact with real people. If I had to pick one class meeting that I enjoyed more than the others I would have to say that meeting with the gentleman from the Java Café. I thought he had interesting ideas and thoughts for the future.

There’s really nothing I wish I had known it was a pretty easy course. As long as you show up and take the final it’s a cake walk.