410-710syllabus

I-II.

Course, Title, and Section Number:

Marketing 410: International Marketing (Section 02, CRN 21559) undergraduate

Business Administration 710: International Study (Section 01, CRN 21560) graduate

III.

Credit: Three semester hours

IV.

Course Prerequisites: Marketing 301 - Principles of Marketing and consent of instructor

Instructor: Timothy C. Johnston, Ph. D.

E-mail: johnston@utm.edu

Office Address: Business Administration Building Rm. 218

Office Hours: Office hours are posted

Office Phone: (731) 587-7354

Dept. of MMPS office: BA.115 (587-7238)

VI.

Course Text and Required Materials: A workbook will be provided.

VII.

Course materials online: see http://www.utm.edu/johnston/home.htm for links

VIII.

Course Description: A travel study course emphasizing the problems and decisions facing managers of international businesses, the environment in which these businesses operate, and ways of integrating the coordinating programs in diverse markets. Particular emphasis is placed upon recognition of relevant cultural factors which effect the manager's decisions.

IX.

Course Objectives:

1. To survey the conceptual principles of international marketing activity.

2. To understand how international marketing principals apply to the problems and decisions facing managers.

3. To become aware of environmental factors that affect international marketing, especially culture.

4. To learn ways of integrating and coordinating international marketing programs in diverse markets

Student Outcomes:

1. A process objective is for students to have experiences with a non-native culture. Students will demonstrate their learning by visiting a non-native country, reflecting on their experiences, and recording their observations.

2. A second process objective is for students to participate in group discussions and activities. Students will demonstrate their participation by attending group activities and reflecting on their experiences.

3. Students will demonstrate the mastery of the subject by their performance on written assignments and journal-keeping.

XI.

4. Graduate students will be required to present the findings of their field research at the conclusion of the course.

Relationship to Major Field: Marketing 410: International Marketing is a required course for the Marketing major of the B.S.B.A. degree. Business Administration 710 is an elective for the Master of Business Administration (MBA) degree.

XII.

Course Content:

The travel study itinerary will be provided by the faculty coordinator. The course relies on experiential learning, therefore students will observe, interpret, discuss, reflect upon, and report on marketing and business activities that they observe during the travel study experience.

XIII.

. Graded events:

Grading Procedures:

A. Graded events:

Attendance/Participation	100 points
Journal Assignments	100 points
Assignments/papers	200 points
Workbook assignments	100 points
	500 points

Total

B. Grading scale:

90% - 100%	A	450 to 500 points	Superior performance
80% - 89.99%	B	400 to 449 points	Very good performance
70% - 79.99%	C	350 to 399 points	Average performance
60% - 69.99%	D	300 to 349 points	Below average performance
59.99% and below	F	299 points or fewer	No credit for performance

XIV.

Class Policies:

A. Participants are required to follow the direction of the faculty travel leaders during the trip. Appropriate dress and behavior for casual business travel is expected.

B. Assignments. Students will be asked to complete assignments, some in class and some as homework, during the course. These assignments can include journal entries, case studies, World-Wide Web exercises, field research, library research, questions about reading assignments, or quizzes. The assignments can include written and spoken parts. Students should submit written work in typed form, unless told otherwise. To be acceptable, written work should be largely free of typographical, spelling, and grammar errors. Students will be asked to submit some written work electronically.

C. Speaking. Students will have the opportunity to practice their speaking skills in presentations to the class.

D. Attendance and active participation. It is necessary for one to attend activities and to participate actively in order to fulfill the requirements of the course.

E. Academic dishonesty. Academic dishonesty, such as cheating or plagiarism, is not acceptable behavior. No credit will be awarded for work that results from dishonest behavior.

F. The policies and guidelines of the University of Tennessee at Martin, the University Undergraduate Catalog, the UTM Student Handbook, the College of Business Administration and Public Affairs, and the Department of Management, Marketing and Political Science shall govern this course as appropriate. Travel study/study abroad guidelines also apply.

XV.

Disability Statement

Disability Statement:

Any student eligible for and requesting academic accommodations due to a disability is requested to provide a letter of accommodation from P.A.C.E. or Student Academic Support Center.