Marketing 410: International Marketing (Spring 2003)
Advice to Future Students
Timothy C. Johnston, Instructor
Terrance Williams
Marketing 410
International Marketing
What I learned/ What I wish I had known
What I learned
I learned a lot in this course. I actually liked
reading the textbook, even
the parts that we didn’t cover in class, and that
is a first.
I learned about how in some countries it is legal
to take bribes, and how
they take advantage of that.
I also learned how a lot of countries do business
such as
What I wish I had known
Some advice that I would give someone who is
planning to take this course is
to do your EOCQ and make sure to take the quizzes
ON TIME.
The tests are not that hard, but make sure that you
study the quiz questions
because they come straight from the questions.
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Marc-Falande Calixte
Mktg 410
What I learned
I learned in the class is that the main key to obtaining foreign markets is adaptability and that self-referring criterion is actually the biggest problem that an individual have to overcome. The information that made an impression on was the video on anit-globalization knowing the casualties of globalization really mad an impression. I have to admit that my view on the world were fairly open but know I have to realize there is more sacrifice to be made when an individual is trying to adapt to different cultures.
I wish I had known
My advice that I have to give to someone before taking the course do not restrain your thoughts to simply your philosophy try to view new cultures with no discrimination. I wished I had known some of the different aspects of different cultures because I know now that there is so much more work to International relations that it may seem. I know that to actually grasp someone else culture takes a little more than just some notes on etiquettes and background information. You need to know their communication aspect to know their high context communication take more effort and more time.
Jeff Joslin
Int. Marketing 410
Spring 03
What I Learned- We learned mostly about foreign markets and the way they conduct business. In many other countries bribes and kick backs is the only way to do business and its illegal for US companies to condone business this way. I think we all know better than that, but it sounds good on TV or in the class room. This was a productive class with many real life situations and it’s possible to make a good grade: so don’t drop it. Good Luck!
What I Wish I Had Known- Go to class and
participate and you will do well. Study the online quiz questions for the test
and do the homework because those are the essay part of the exams. This will be
much more beneficial than trying to cheat of one of your buddies right before
you turn in the homework. I’m out, have fun I’ve got just one semester left.
LUKE MCMAHAN
INT. MARKETING 410
ADVICE
WHAT I LEARNED
In
this course you will learn about other countries. Some of the countries will be
WHAT I WISHED I HAD KNOWN
These are some things that you will want to know about this class. You will have Internet quizzes that will be due by the next class. You will also have “End of Chapter Questions” that will be due by the next class meeting. I would recommend you to do these questions when you have to turn them in instead of doing them all at once. This way you will know what the class is about that day and you will not go into class unprepared. This is how I would do my Internet articles also.
Bobby Alford
Marketing 410
What I learned
I learned
about trading between different countries and how one country might react to
actions or techniques that another country might use in trading. I also learned some of the history of other
countries and how international trading has helped them evolve into the country
they have become today.
What I wish I had known
I wish I
had known about the website with the practice test on them. It would have
helped on the test. Also pay attention
to the videos they 're on the test too.
Carrie Spain
Mktg. 410
1. What I
learned?
I learned the customs and personalities of foreign
business people. How to
deal with them in negotiation, and how to do
business with them. I think
that will be handy in the future if I ever do
business with foreign
countries.
2. I wish I
had known
I wish I had known just how much time to put into
studying for the tests.
The test questions come straight out of the
quizzes, and if I had studied
just a little bit longer for each test, I would
have recognized the
questions better.
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Whitney White
Marketing 410
“What I learned”
I learned a
lot of information that involved different aspects of marketing not only in the
“I wish I had known”
Honestly, there is not much that I wish I would have known. I have taken a different course under Dr. Johnston so I was pretty familiar with what his expectations of his classes are. It is important to attend as many class periods as possible. Even though some absences are allowed, it is better not to miss any. When tests come around, there are essay questions that are worth many points that usually come straight from a video, discussions, etc. that are reviewed in class. Also, make sure to complete all of the end of chapter questions as well as the practice questions. These will both be helpful when studying for a test because a lot of questions are pulled from this material. There is not much that I would have done differently because overall, Marketing 410 is a pretty interesting class that is worth taking. An A is easy to make if you stay on top of things, do not put off answers the PQs or EOCQs, attend class regularly, and study in advance for tests.
Here is the assignment for the students for next
semester. If you do not get this I will
have a hard copy for you today. Thanks, Rebecca McKee
Rebecca McKee
International Marketing
1. What I
learned?
This semester I have learned a great deal about how
the marketing profession works in the international world as a whole. Different countries conduct business in
different ways and as sales people we must learn to alter our thinking to fit
them.
2. I wish I
had known?
Keep up with the questions and the online quizzes
they will help you study. Study all
quizzes for the test they will give a you better understanding of what will be
on the test.
Tommy Allmon
Mktg 410
What I learned in Marketing 410 was how much
diversity there is in the world
in the way countries handle business. I was able to get an understanding
about how business is handled in other countries
compared to
other culture of other countries was interesting
especially
business with foreign countries and can be a long
process. This course
really provides you with different ideas about how
business is done in other
countries.
What I wish I had known about Marketing 410 is to
get ahead on the
assignments, especially the internet quizzes. Doing the quizzes at one time
really helps out.
I wish I would’ve known to study the quizzes on the
internet from the textbook’s website because a lot
of information on the
test comes from these quizzes. The most important part of the class is
attendance, if you attend class you have a major
advantage because of the
points that are offered such as video handouts.
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David McElveen
“What I learned”
I this
course I learned that in the world the business practices are different in each
country. Just because something is
acceptable in the
“I wish I had
known”
Get all of
the end of chapter questions at the beginning of the year. Do the quizzes online also so that you won’t
forget. BUT, make sure your computer is
working good so you don’t loose your chance.
That it is going to take more time to work on. I would have studied harder.
MATT PAYNE
MARKETING 410
ADVICE TO FUTURE STUDENTS
“WHAT I LEARNED”
I learned about the different global marketing
concepts and recent developments in
international trade. I also learned how to overcome channel blocks and
the benefits along with the drawbacks of globalization. Some of the highlights
of the course are you get to watch a lot of interesting videos on Brazil,
China, Mexico, and Japan and how they relate to the United States. By watching
these videos you get to see how poor all these countries are and how
controlling the government is in these countries. Another highlight is you get to do a
negotiating exercise with international organizations. This is where you divide up into groups one
Americans and one Brazilians and the object is to negotiate a final contract on
a MRI system. The different trade
disputes between
“I WISH I HAD KNOWN”
If you don’t like international or global marketing
don’t take this course because the topics relate to global marketing research,
emerging markets, and market regions and trade groups. You must come to class to have a passing
grade and you must participate. Study all the practice quizzes on the Internet
and the handouts, that’s where most of your test questions will come from. Also be sure to study your “ End of Chapter
Questions” because you will have an essay question on your test that comes from
the questions. You can do all of your “End of the chapter Questions” and
Internet quizzes in one night, but I wouldn’t advise it. It’s easier to understand if you do the work
gradually and chapter by chapter.
Marcus D. Glass
International Marketing
What I learned?
I learned that there are many obstacles that come along with international marketing. People vary across the globe from culture to culture, and that one culture can change the way a lot of people have to do business. The highlight of the course for me was the negotiations. I thought it was good experience. The information about culture and how some still use bribery as a way of business was very impressive because in our society that rarely happens as much.
I wish I had known?
Advice for someone getting ready to take this course would be to just do all your work and quizzes and it will help when preparing to take your exams. One thing I would have done differently during the course is prepared a head of time before the next class meeting. It would help to increase you grade.
Casey Davidson
International Marketing
What I learned from this class was more about what goes on in the real world. We addressed real problems that were going on in the world of business. We also watched and studied the business marketing techniques of many real companies.
What I wish I had known was the fact that by doing your chapter questions in groups of three or four chapters at a time is a much easier way at approaching this. I decided to do mine in groups and it allowed me to complete my weekly assignments in one sitting.
Cassie Racquel Burnham
Advice for future students
Intl. Mktg. 410
What I learned- From this class I learned that there is more to
marketing abroad than most may think. I also learned that, as with any class,
you must study in order to understand and retain what you’ve learned.
What I wish I had known- At the beginning of class I was warned by other
students having to complete this assignment that they wish they had known about
the textbook website quizzes. I used their advice and found it very helpful
when preparing for the test. The textbook website in general is a good study
aid.
Daniel Richard
Mktg 410
What I learned?
I’ve learned a lot from this course. I learned how companies take a global approach to marketing from learning how to break into a closed channel. A key aspect that changed my way of thinking as an American in general is to stop thinking that a choice by an American is always the best choice. I also learned that to negotiate it is better to adapt to the others conformities rather than keeping your own.
I wish I had known?
I wish I
could of learned more about other cultures besides the American, Japanese, and
Brazilian.
Dr.
Johnston,
Here
is the advice to future students.
Thanks
Lauren Vinson
Marketing 410
Dr. Johnston
1) What I learned?
I learned a lot about the ideas
of protectionism and the ways that are important to other cultures. The areas
such as culture and language are very important to other countries and the way
they value their time. They value their time so much less productive in our
eyes, but they are focusing on the things that are important to them their
family. I believe that this is the most important issue that most people are
concerned with their family in other countries.
2) What I wished I had known?
I wish that I would have known
that to really study the practice questions from the book that is on the web
site. Study those questions before the tests it really helps you! Another thing
I wish I had done was listening to little things like this advice. You start
out a class and a professor says he has advice from other people; you might not
want to listen that well, but take this pay attention and write some of these
things down. Do your homework, it helps you review for the test, study for the
test with the practice problems and review the book as well, listen in class
and you will learn something no matter what. This is just a little advice take
it or leave it, but either way good luck in the class!
Lauren Vinson 
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David
Glenn
Evaluation
I
think that the most important aspect of the course from my perspective is the
importance of cultural training. It
seems that many international problems arise from the lack of ethnocentric
training. This class showed some of the
barriers and impediments that companies face when dealing with the fast pace of
today’s business.
I
wish that I would have worked a little more ahead than I did; it seemed at
times that the assignments would kind of build-up along with the on-line
quizzes. Though overall I thought the pace of the class to be quite tolerable and
very manageable for a 400 level course.
David Glenn
email: davmglen@hotmail.com or davmglen@mars.utm.edu
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Joni Phillips
International Marketing
1.) I have
learned a lot in this class. I really
enjoyed the negotiation exercise. I thought it was
fun
to actually see how people really do it. I also
enjoyed watching the videos on
thought that the class was really interesting.
2.) What I wished I have known is that do the
quizzes
and homework and you will make a good grade. My
advice
to future students is that you should come to class
and do the practice quizzes. The tests are pretty
easy
if you study the practice quizzes. I also wished
that
I have known that the test come from the practice
quizzes.
=====
Joni
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John David Stout
Marketing 410
Advice to Future Students
“What I learned”
What I have learned by taking this
course has been a new way of looking at international markets. How different cultures act different in terms
of doing business. Before the class I
had know clue how different other countries are in doing business than the
“I wish I had known”
Do all the EOCQ as soon as you can. This will help you on the test big time and you wont have two worry about them the rest of the term. Do all the homework and don’t miss class much because the stuff we talk about in class and the homework will be on the test. Take a look and the question on the Internet before the test they will also help. Try to read the chapters before you go to class and talk about them.
"WhatIlearnd i learned a lot about international marketing in this cource. I learned about
"I wish I had known" I really don't wish
I woould have known anything really. I would inform
someone to do all the quizzes and EOCQ that you give. And tell them to just
have fun with the class.
Michael Gregg
Derrick Rushworth
Mktg 410 Advice assignment
1.) What I
learned? To be totally honest I did not
learn all that much. Most of the
material covered had been discussed in some form in one of the 7 economics
courses I had already taken. I did enjoy
hearing about how Coke entered into the Japanese market. I suppose if I learned anything it was how
difficult it can be for a
2.) I wish I had Known? I knew what I needed to know coming into this class because I had taken you for another marketing class before. I would tell other students who are taking a course from you to answer all the quiz questions at the begging of the semester so they don’t have to worry about them later. To study for a test all you need to do is review the quiz questions. If you are able to answer them you will do fine on the tests. The class is not hard if you just pay attention part of the time. Go to class and participate or you will be bored and decide not to apply yourself. If you start to think the class is to easy for you then you may stop trying at all and end up with a grade less than what you want.
Justin Thomas
International Marketing
Evaluation
What I learned
In International Marketing I was able to learn a lot. I learned many things about how different countries and cultures do things with marketing in their country. I learned how to go about dealing with problems of marketing in other countries. The videos that were shown in class was a great way to teach about places in different parts of the world. I believe seeing on film how other places operated and what they do was a very simple and easy way o teach students about international marketing. Another thing that I really enjoyed and something that helped me were the times we got in groups and did things together, like the negotiation. This helped me by letting other people, as well as me, to talk about what we are learning. The EOCQ’s and quizzes helped you in learning and were a great way of studying.
I wish I had known
One thing that I can think of that I wish I had known was a little bit more about the class before I started the class. I have never taken a class on international marketing and all the material was very new to me. I wish that I had some knowledge of the class before I started. Another thing I wish I had known was how to study for the tests. The first test I found out I should have looked at the multiple choice quizzes a little more. If I had to tell someone something before they took the class would be just go to class, do the EOCQ’s, and quizzes and other assignment, and study for the test and you should not have anything to worry about.
Advice to Future Students
Professor: Timothy C. Johnston
April L. Gray
1. What I learned in this course is that International Marketing is very important in everyday business activities for a manager who seeks business beyond the domestic market. Business managers must be sensitive to other cultures and take into consideration a culture’s way of doing business. International Marketing is the performance of business activities, including pricing, promotion, product, and distribution decisions, across national borders. Managers should be aware of environmental factors such as laws, customs, and cultures because these factors vary from country to country. I learned that managers should have certain attributes that are required for international operations. These attributes include maturity, emotional stability, knowledge, effective sales skills, positive outlook, flexibility, cultural empathy, energetic, and enjoy traveling. The highlights of the course were videos about different cultures and globalization. The importance traits of big emerging markets were impressive and very interesting, too. The topic about negotiability changed my perspective on the “big picture” of international marketing. Dealing with an international market is very difficult to do because of all of the cultural differences, currency exchanges, and business activities involved. I realized that open-mindedness, sensibility, the ability to adjust to different cultures, and flexibility are definite characteristics for an international marketer to obtain.
2. I wish I had known to go online and print out the tests so I could have studied them before the first exam. Look over the end of chapter questions thoroughly before the exams. Do not procrastinate and read the chapters early enough to get a good grasp of the chapters. Pay attention to the videos and make notes because the videos might be on the test, too.
International
Marketing Amy
Brown
End
of Year Question
“What I Learned”
During this semester I learned a lot of interesting
things. The highlights of the course to
me would have to be the negotiations. It
was a great learning experience as well as a very fun experience. Information that made the biggest impression
on me would be a video we watched about “target markets” and how to target
foreign markets. Overall this was a very
helpful class. I learned a lot of new
things over the semester.
“I Wish I Had Known”
On the first day of this class Mr. Johnston read
previous student’s response to this assignment as well. I really didn’t think the information would
be of great benefit to me. However I was
wrong. I wish I had listened a little
better when he said the test come from the questions on the internet as well as
the questions he hands out. Study that
and that only, don’t waste you time on the book. If he gives an essay question on the exam it
will come from the homework you turn in class.
Go to class and be active in discussion and you should do well in this
class.
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Marketing 410 Beth
Smith
End of Year Question
1. “What I
learned?”
I learned that you must attend class. I also learned that if you study the
end of the chapter questions and the practices
quizzes you will do average
on the test.
It is also a good idea to get on the books web site and
download the chapter quizzes; they are also very
helpful when studying for
the test. I
also learned to do the end of chapter questions and quizzes in
groups of four that way you don’t have to worry
about having your homework
done everyday.
It is a big time saver!!!!!!
2. “I wish
I had known.”
I wish I had known that you need to pay attention
to the videos in class
because there are discussion question on the test
about the videos. I
wished that I had known everything in the “What I
learned” question and I
would have done a lot better on the 1st test.
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Adam White
Marketing 410
Advice Assignment
What I learned?
I learned that different cultures are
very real in today’s world, and that all of these
markets are being tapped into. There is a very thin
line between a national economy and a global
economy.
The whole world seems to be just one big
marketplace,
one big economy.
That is even becoming more evident
as the internet evolves, and countries form larger
trade alliances with one another. I was really
surprised about how much American companies treat
their foreign markets. They are a huge revenue
generator and a lot of what American companies sell
goes to these foreign markets.
What I wish I had known? The course is not all that challenging. Just try to keep up on the quizzes and
homework. When you go to study for a
test, there is a link he will have to practice questions for the book.
Do those!!!!!!!
It will help you tremendously.
There
was really nothing surprising about the course
other
than the amount of videos we watched which seemed
sometimes repetitive but gave you an understanding
on
how much advertising changes between
countries. Go
over your homework questions, write down what he
writes on the board about the homework, go over the
online quizzes and an A is not that hard to obtain.
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Brandy Crampton
MKT 410
What I learned:
I learned that if you come to class and keep up
with your work and answer your practice questions you will retain the
information needed to do well on the exams.
I also learned that I needed to print off the extra questions form the
internet for the test.
What I wish I had known:
I wish I would have printed off the B questions for
the tests and studied them more. I think
I would have missed fewer questions on the exams.