Marketing 710: Marketing Strategy Sample Contributions .  Dr. Tim Johnston

Folder of samples from Fall 2005

Research:  Burger King vs McDonalds by Glenn Stewart (SU03): Powerpoint

Research:  Pepsi by Kevin McMahan (SU03): Powerpoint

Research:  Coca Cola by Jeremy Weekley (SU01): Powerpoint

Research:  Airbus and its A3XX by Kim Crews (SU01): MSWord

Research: Airbus Research by Chiu Li Lin (FA01): Powerpoint

Debate:  Boeing should build fewer planes by Jeremy Weekley (SU01): HTML

Research: Boeing Research Presentation by Tom Gray (FA01): Powerpoint

Research: Boeing Overview by Thomas Irwin (FA01): PowerPoint

Research: Boeing Company Overview (FA01): PowerPoint

Debate: Burger King vs. McDonald's by Jay Burton (FA01): Powerpoint

Debate:  Perrier needs massive recall by Tiffany Shellabarger (SU01): HTML

Research: Johnson & Johnson by Melissa Mitchell (FA01):  PowerPoint

Debate:  Toys 'R' Us needs drastic change by Heather Owens (SU01): Powerpoint

Research: Toys 'R' Us research update by Randall Pickens (FA01): Powerpoint

Debate: Euro Disney by Kitikorn Saicholpitak (FA01): Powerpoint

Debate: Pouring money into Euro- Disney by David Lewis (FA01): MSWord

Research:  Maytag by Tiffany Shellabarger (SU01): PowerPoint

Research: Rubbermaid "The rest of the story..." (FA01): PowerPoint

Debate:  Vanguard, keep "no advertising" policy by Amanda Rainey (SU01): Powerpoint

Debate:  Vanguard, "Start Advertising" policy by Chia-Ling Ho (FA01): Powerpoint

Research: The Vanguard Group by Hilary Shreter(FA01): Powerpoint

Debate:  Vanguard, keep "no advertising" policy by Tony O'Dell (FA01): MSWord

Debate:  Southwest Airlines: Add Longer, No-Frills Flights by Greg Dawson (SU01): HTML

Research: Athlete Endorsement: Good for business and consumers by Chris Thomas (FA01): Powerpoint

Debate: Stop Sprawl (Mayberry) by Barry Turner (FA01): Powerpoint theme

Text:  Kotler Ch. 4 (Marketing information system) by Betsy Brasher (FA01) MSWord

Text:  Kotler Ch. 5 (Consumer Behavior) by Amanda Rainey (SU01): Powerpoint

Text:  Kotler Ch. 6 (Business Market) by Shelby Emerson (FA01): Powerpoint

Text:  Kotler Ch. 7 (Dealing with Competition) by Randy Pickens (FA01) MSWord

Text:  Kotler Ch. 9 (Product Life Cycle) by Sarah Jerman (SU01): HTML

Text:  Kotler Ch. 9 (Product Life Cycle) by Tony O'Dell (FA01): MSWord

Text:  Kotler Ch. 10 (Products & Brands) by Tiffany Shellabarger(SU01): HTML

Text:  Kotler Ch. 10 (Products & Brands) (FA01): MSWord

Text: Kotler Ch 12 (Designing pricing strategies and programs) (FA01):  MSWord