Info for UTM students: Dr. Timothy C. Johnston (johnston@utm.edu); return HOME
Department
College of
Business and Public Affairs, The
Dr.
Johnston’s Office Hours:
Spring 2007:
Monday: 8:00 – 9:30 am
Tuesday: 8:00 – 9:30 am; 10:45 –
12:00 pm
Wednesday: 8:00 – 11:00 am
Thursday: 8:00 – 9:30 am; 10:45 – 12:00 pm
Spring 2007:
Marketing 301: Principles of Marketing (Online)
Syllabus Marketing 301 Online Spring 2007: Principles of Marketing
See Student Comments about Mktg301: Fall 2006 Advice; SU06NC; SP06NC; FA05NC
Textbook
web site for Marketing
301
Foundations of Marketing, William M. Pride & O. C. Ferrell. Houghton-Mifflin 2nd edition, ISBN: 0-618-70500-7, ©2007, paperback (the UTM bookstore sells this book bundled with a CD as ISBN: 0-618-74091-0; the CD is not used in the course).
Marketing 376: Executive in Residence
Syllabus Marketing 376 Spring 2007 Executive in Residence
Schedule of important dates:
Selected comments from Spring 2003 (more detailed advice to future students)
List of past guests as of May 2006.
Profiles of guests and organizations: SP03; SP04; SP05; Spring 2006 guest profiles
(see the profiles assignment here)
Marketing 410: International Marketing
Syllabus Marketing 410 Spring 2007 International Marketing (Fall 2006)
See Student Comments about Mktg410: Fall 2006 Advice; SP06; SP05; FA04; SU04; SP03
Textbook web site for Marketing 410
Cateora, Philip R. & John L. Graham, International Marketing, 12th. Ed., Irwin McGraw Hill, 2002 (ISBN 007283371). (bundle with CD 0072941642).
Marketing 430: E-Commerce Marketing (online)
Syllabus Marketing 430 Online Spring 2007 E-commerce Marketing (online)
See Student Comments about Mktg430: Fall 2006 Advice (online) FA05 (online) SU04 (online)
Textbook web site for Marketing 430
Jeffery F. Rayport & Bernard J. Jaworski, Introduction to E-Commerce, 2nd Ed., Irwin McGraw Hill, 2004 (ISBN 0072553472) (Also 0072865253 is a book bundled with a CD).
Marketing 465: Marketing
Management
Syllabus Marketing 465 Spring 2007 Marketing Management (Fall 2006)
See Student Comments about Mktg465: Fall 2006 Advice
Peter, J. Paul & Donnelly, Jr, James H (2006). Preface to Marketing Management, 10th edition. McGraw Hill. ISBN: 007296216X.
http://books.mcgraw-hill.com/getbook.php?isbn=007296216X
Charlotte H Mason & William D. Perreault, Jr. (2002). The Marketing Game! (with student CD ROM), 3rd Edition. ISBN 0072513802.
http://catalog.mhhe.com/mhhe/viewProductDetails.do?isbn=0072513802&mode=compcart
Marketing 480: Internship
Syllabus Marketing 480
"How to complete an internship with Dr. Johnston"
(includes guidelines for the supervisor letter and internship report)
Example internship reports: Rogers Chester
Supervisor report form (student intern performance evaluation)
Marketing 301: Principles of Marketing
Syllabus Marketing 301: Principles of Marketing
See
Student Comments about Mktg301: FA04; SU04
Textbook web site for Marketing 301
Marketing 430: E-Commerce Marketing (on campus)
Syllabus Marketing 430: E-commerce Marketing
Schedule
of exams and assignments due dates: Spring 06
See Student Comments about Mktg430: SP06; SP05; SP03
Textbook web site for Marketing 430
Stock
portfolios:
NOTE: This course is also
periodically offered online by
Marketing 440: Marketing,
Business, and Environmental Ethics
Syllabus Marketing 440: (Fall 2006)
Textbook web site for Marketing 440
Murphy, P.E., Laczniak, G.R.,
Marketing
410: International Marketing (
Business Administration 710: International Study (MBA/Spain trip)
Trip itinerary for 2005
Flyer for the Spring 2005 trip
Syllabus Marketing
410-710: International (
See a
list of Web links for
See graduate student presentations by:
Amy Mesecher (bullfighting)
Thomas Lee
(business culture)
Emily Parrish
(olive trees)
Brian Wiuff (retailers)
Zak Danison (bullfight)
Marketing 710: Marketing Strategy
Syllabus Marketing 710: Marketing Strategy
Course
outline and schedule: Fall 2005
(Monday; Martin & Knoxville)
Fall 2005
(Tuesday; Jackson & Memphis)
See Student Comments about Mktg710: FA05 FA04 FA01 SU01
Assignment "Contributions" samples (debate, research update)
Textbook web site for Marketing 710 (Kotler Framework for Marketing Management 2e text)
Stock portfolios: mktgmistakes (Yahoo! ID=mktgutm; pw=utm)
Marketing 374: Marketing & Society
Syllabus Marketing 374: Marketing and Society
Schedule of important dates: Spring 2005
Marketing 320: Consumer Behavior
BlackBoard course for Marketing 320: Mktg320_002_SP2002
Syllabus Marketing 320: Consumer Behavior
Schedule of exams and assignments (PQ & EOCQ) due dates: Spring 2002
See Student Comments about Mktg320: SP00
Homework directions and hints: Practice questions; End-of-chapter questions
Practice questions Marketing 320
Textbook web site for Marketing 320
BlackBoard course for General Studies 101: Gens101_022_FA2001
Syllabus General Studies 101: Freshman Studies
Course outline and schedule
See Student Comments about Gens101: FA00
Practice questions General Studies 101 (same as Gens111)
Marketing 310: Retailing
BlackBoard course for Marketing 310: Mktg310_001_SP2001
Syllabus Marketing 310: Retailing
See Student Comments about Mktg310: FA00
Practice questions Marketing 310
End-of-chapter
homework questions:
LABS and assignments