Strategic communication integrates skills and concepts from organizational and management communication; marketing communication and sales; public relations; technical communication; and mass communication. Strategic communication is used across a wide variety of career fields, including mass media, for-profit businesses, not-for-profit organizations, public health organizations, public policy organizations, and government.
Strategic communication requires a strong knowledge of traditional, social, and mobile media; the ability to produce effective oral, written, and visual messages; and strategic management communication and leadership skills. The M.A. in Strategic Communication will prepare professionals in almost any career field for communication management, planning, and production careers.
Want to learn more about the Master of Arts in Strategic Communication?