MA: Strategic Communications

Master the art of clear and concise messaging.

Strategic communication is a broad field that includes public relations, marketing communication, crisis communication, organizational communication, political communication. Professionals use strategic messaging and persuasion to shape public opinion and behavior, to build consensus, and to convey information.

The M.A. in Strategic Communication is a professionally oriented degree program designed to provide the knowledge and skills that you need to succeed in a competitive workplace. Employers in all fields consistently list many of the skills addressed in the MASC program as highly valuable.

Program Highlights

  • Learn from faculty with professional experience in strategic communication.
  • Develop valuable skills that can help you succeed in many career fields.
  • Learn professional best practices within a strong academic framework.
  • Waive GRE/GMAT admission requirements if you have at least five years of professional experience directly related to strategic communication.
  • Receive course credit for approved industry training and certifications from professional associations.

Academic Program Requirements

Fly higher than ever before with UT Martin
“My favorite thing about UTM is always seeing a familiar face! Whether it be on campus, at a football game, or somewhere in the community, there is always someone I know from UTM. ”
Blaine McDonald
Blaine McDonald
Broadcast Communications

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Because we’re part of the University of Tennessee System, UT Martin allows you to take advantage of one of the lowest costs of attendance in the state. And with small class sizes and low student-to-teacher ratios, you won’t just be another face in the crowd—you’ll be a valued member of the Skyhawk community.


The University of Tennessee at Martin is a vibrant learning community that combines big-school opportunities with a friendly, small-town feel. Take advantage of top-quality academics that will give you the support you need to soar.

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Department of Mass Media and Strategic Communication
Dr. Robert Nanney, Chair
305 Gooch Hall
The University of Tennessee at Martin
Martin, TN 38238