Strategic communication is a broad field that includes public relations, marketing communication, crisis communication, organizational communication, political communication. Professionals use strategic messaging and persuasion to shape public opinion and behavior, to build consensus, and to convey information.
The M.A. in Strategic Communication is a professionally oriented degree program designed to provide the knowledge and skills that you need to succeed in a competitive workplace. Employers in all fields consistently list many of the skills addressed in the MASC program as highly valuable.
“My favorite thing about UTM is always seeing a familiar face! Whether it be on campus, at a football game, or somewhere in the community, there is always someone I know from UTM. ”