Marketing Major Student Outcomes

Students will demonstrate an understanding of the global aspects of business, the ethical aspects of business, effective critical thinking skills, effective verbal and written communication skills, the business core, and competence in marketing.

Four Year Plan of Study

Freshman Year

English 111, 112 - 6

Math 140, 210 - 6

Marketing 105 - 1

Political Science 220 - 3

Fine Arts Elective - 3

Lab Science Elective - 4

Humanities Elective - 3

Free Electives - 4

Total - 30

Sophomore Year

Accounting 201, 202 - 6

Economics 201, 202 - 6

Computer Science 201 - 3

Business Law 201 or 301 - 3

Communications 230 - 3

Lab Science Elective - 4

Humanities Elective - 3

Free Electives - 2

Total - 30

Junior Year

Management 300, 310 - 6

Marketing 301 - 3

Marketing 320 - 3

Marketing 330 - 3

Marketing 360 - 3

Marketing 302 or 340 or 450 - 3

IS 310, 351 - 6

Finance 301 - 3

Total - 30

Senior Year

Upper Division MKT Electives - 9

Upper Division Bus Electives - 5

Humanities Elective - 3

Free Electives - 6

Marketing 465 - 3

Management 490 - 4

Total - 30